Mitsubishi Electric Automotive America Inc. has entered into an agreement with HDA Truck Pride to sell Mitsubishi Electric's line of OEM-designed and approved heavy-duty starters and alternators.


HDA Truck Pride is the first sales and marketing organization outside the OEM network authorized to promote and distribute Mitsubishi Electric products to the heavy-duty truck aftermarket.

All starters and alternators sold by HDA Truck Pride are covered under Mitsubishi Electric's Diamond Gard three-year, unlimited mile, extended coverage limited warranty program.

HDA Truck Pride is North America's largest independent provider of parts and services to the commercial vehicle aftermarket, with more than 700 distribution locations and over 400 service facilities.