Minimizer has promoted Jason Rhoads and Tim May to the newly created position of business development manager, aimed at building stronger fleet relationships.

Minimizer created this new position to improve fleet relationships which it sees as key for the company’s long-term strategy.

“Our goal is to meet the needs of fleets everywhere,” said Greg Renberg, Minimizer senior director of sales. “What issues are they experiencing? How can we best provide a solution? These are important questions that Jason and Tim will be focused on.”

While Minimizer BDMs will call directly on the fleet customers, all sales will be facilitated through Minimizer’s distribution network, allowing fleets to have local availability on parts throughout North America.

Rhoads previously spent several years in the Minimizer marketing department, while May served as the Mid-South territory manager.

“Jason and Tim are perfect for this new role in many ways,” said Renberg. “They both bring plenty of sales experience, industry knowledge and important contacts to the table.”