The Motor & Equipment Manufacturers Association (MEMA) has announced a realignment of staff to strengthen its aftermarket market segment, the Automotive Aftermarket Suppliers Association (AASA),

and the total communications program for MEMA and its market segment associations.
Chris H. Gardner, formerly vice president of strategic services and technology, has been promoted to vice president of AASA. Margaret Beck, current director of communications, has been promoted to senior director of communications.
Gardner will be responsible for assisting in the management of AASA and its programs and services. He will report to AASA President Steve Handschuh, and the focus will be on carrying out the association’s strategic plan and developing new programs and services for its aftermarket supplier members.
Beck will be responsible for the communications programs for MEMA as well as MEMA’s peer and products groups and its Management Services Group, an association management group. Her duties will include supervision of all MEMA’s electronic newsletters and web sites. Beck also will be responsible for the development of the communications programs for the events and programs offered by MEMA and its associations and groups.