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Mark Lampert to Retire as DTNA’s Sr. VP of Sales and Marketing; Richard Howard Named Successor

Daimler Trucks North America announced that Mark Lampert, senior vice president of sales and marketing, will retire March 31. Richard Howard will assume the position of Daimler Trucks North America sales and marketing senior vice president on April 1.

by Staff
January 22, 2014
Mark Lampert to Retire as DTNA’s Sr. VP of Sales and Marketing; Richard Howard Named Successor

Mark Lampert, DTNA's senior vice president of sales and marketing, will retire March 31, 2014.

2 min to read


Mark Lampert, DTNA's senior vice president of sales and marketing, will retire March 31, 2014.

Daimler Trucks North America announced that Mark Lampert, senior vice president of sales and marketing, will retire March 31.

As Daimler Trucks North America’s senior vice president of sales and marketing, Mark Lampert was responsible for the development of sales and marketing for Freightliner Trucks, the Detroit components brand of on-highway engines, axles and transmissions and the company's proprietary components sales. Additionally, he had oversight of the company's used truck operations as well as export sales.

Lampert first position with the company began in 1993 as vice president of sales for Freightliner Canada, and he went on to subsequent positions of increasing responsibility managing the company’s dealer operations, product planning, marketing and retail truck operations and used trucks. 

Richard Howard was named as the successor to Mark Lampert.

Richard Howard will assume the position of Daimler Trucks North America sales and marketing senior vice president on April 1. Howard was formerly a member of the Board of Management of Daimler Financial Services AG responsible for the Africa & Asia/Pacific region. He brings over 20 years of management experience to the senior vice president of sales and marketing position at Daimler Trucks North America.  

Howard's tenure with the company has included positions in project management, marketing and financial services that have spanned the globe, including positions based in the United Kingdom, South Africa, Canada, the United States and Asia-Pacific regions.  

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Additionally, prior to his current assignment in Asia, he was the vice president of Daimler Truck Financial USA with specific responsibility to support Daimler Trucks North America’s sales and dealer network. 

He will be relocating to the Portland, Ore., area and will oversee the company’s sales and marketing initiatives from Daimler Trucks North America’s Corporate Headquarters on Swan Island, Portland, Ore.

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