Logistics.com has a new look.

The transportation business technology company based in Burlington, Mass., has renamed some products and redesigned its web site at www.logistics.com.
The new "look and feel" applies to most online offerings, including transportation marketplaces, transaction services and software products.
The company makeover includes reorganization of Logistics.com optimization software into three clearly defined categories: OptiYield, OptiManage and OptiBid.
OptiYield offers strategic and day-to-day decision support to help carriers and logistics companies optimize movements by truckload, LTL, rail, air, parcel and ocean. According to Logistics.com, Optiyield optimizes 60,000 trucks daily, some belonging to eight of the top 10 trucking companies in the U.S.
OptiManage helps shippers control transportation resources in their supply chain, offering reduced transaction times and costs. The software integrates with manufacturing, supply chain, warehouse management and enterprise resource planning applications.
OptiBid is an shipper's procurement product that can be used to implement a complete transportation network or a transportation service contract for a single lane. It can also manage transportation contracts on an ongoing basis. According to Logistics.com, OptiBid is used by more than 35 annual procurement customers, including Clorox, Colgate-Palmolive, Dannon, Kraft, Nestle, Proctor & Gamble, Quaker, The Limited and Wal-Mart.
While the newly realigned products are available to stand-alone customers as traditional client-server software, Logistics.com will also offer them as an ASP (Application Service Provider).
In a press release, Logistics.com said the pay-as-you-go ASP offering is in response to demand existing customers and the growing trend toward conducting Internet transactions.