Big & Rich will headline Kenworth Truck Co.’s 19th annual Customer Appreciation Concert at 7:30 p.m. on Friday evening, March 23, at the 2007 Mid-America Trucking Show in Louisville, Ky. Cowboy Troy also will appear with Big & Rich.

“We look forward to a special evening of entertainment with Big & Rich as Kenworth continues the long tradition of hosting its annual Customer Appreciation Concert at the Mid-America Trucking Show in 2007,” said Gary Moore, Kenworth assistant general manager for marketing and sales. “This concert is Kenworth’s special way of saying thanks to the hard-working, dedicated trucking professionals that get the job done every day.”
The award-winning Big & Rich rode to success in 2004 with “Horse of a Different Color,” their first album, which included such hit singles as “Wild West Show” and “Save a Horse” and went double platinum. Their second album, “Comin' To Your City,” also quickly moved up the charts. The album’s title song (“Comin’ To Your City”) served as the introduction music for ESPN’s College Game Day during the 2005 and 2006 college football seasons.
More recently, Big Kenny Alphin and John Rich of Big & Rich received three Country Music Association (CMA) nominations, including Song of the Year and Video of the Year for “8th of November” and Vocal Duo of the Year. Rich received the 2006 country songwriter-artist of the year at the ASCAP (American Society of Composers, Authors and Publishers) Country Music Awards. Alphin shared 2005 songwriter of the year honors at the BMI Country Awards.
The Kenworth Customer Appreciation Concert will be held in Freedom Hall, next to the Mid-America Trucking Show and part of the Kentucky Fair and Exposition Center.
Complimentary Big & Rich concert tickets will be available to CDL holders only (limit of two tickets per person). Tickets, while supplies last, will be distributed in the South Hall Lobby Booth No. 2 starting at 10 a.m. on both Thursday, March 22, and Friday, March 23.
Kenworth’s home page is at www.kenworth.com.