Anaheim, Calif.-based Iteris Inc. said it has received orders for initial production shipments of its Lane Departure Warning (LDW) technology as part of an agreement with a large Asian heavy truck manufacturer.

Other sources confirmed the OEM is Mitsubishi Fuso.
The LDW units will be installed on the OEM's line of heavy-duty trucks used for long-haulage, construction haulage and goods distribution.
Initial shipments of LDW systems are scheduled to begin next month and Iteris anticipates demand for 400 units during the current quarter. The manufacturer has indicated its intention to make the Iteris LDW system a standard feature on one of its heavy-duty truck models with volumes estimated at approximately 5,000 units in the coming year.
"Securing our first major LDW deployment in commercial trucks in Asia is a major win for us," said Jack Johnson, chief executive officer for Iteris. "Iteris' goal has always been to see our crash-avoidance technology offered in all major trucks worldwide and this is another important step toward reaching that goal.”
Shipments of LDW units to the Asian truck manufacturer culminates a development effort that has seen Iteris become the only qualified supplier for heavy truck OEMs that include: Mercedes-Benz, MAN, Iveco, Scania, DAF, Freightliner and International as well as Neoplan and MAN bus and coach lines. The Iteris LDW system is also available for aftermarket installation on Sterling, Volvo, Kenworth, Peterbilt and Mack heavy trucks. Since 2000 Iteris has sold more than 25,000 LDW systems to the heavy truck market in the U.S. and Europe.
In the U.S., there are currently 39 fleets specifying Iteris' LDW system with a combined fleet size of nearly 19,000 trucks and another 65 fleets with approximately 134,000 trucks conducting field tests.
For more information, contact Iteris at (714) 774-5000 or visit www.iteris.com.