At a packed press conference at its booth on the show floor, Sean Kenney, CEO of Hyundai Translead, said the OEM is focused on solutions that strengthen businesses and communities alike.
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“Hyundai Translead is dedicated to delivering solutions that strengthen the connections between businesses, families, and communities,” Kenney said. “This commitment is at the core of everything we do. Our latest products and initiatives reflect our unwavering mission of keeping our world in motion.”
A New Approach to Medium-Duty Truck Bodies
As part of this ongoing mission to deliver purposeful solutions, Kenney said Hyundai Translead is proud to introduce the Anza Medium-Duty Truck Body.
According to Kenney, the new truck body is perfectly suited for a wide variety of industries and applications.
It can be shipped as a kit, reducing shipping costs and allowing for easy, on-site assembly.
Kenney said this new approach redefines the truck body supply chain and provides businesses with greater flexibility.
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The truck body is available in multiple lengths and interior heights. It is crafted from quality Hyundai Translead OEM components, such as a standard high bottom rail and composite panels and is engineered to accommodate a wide variety of accessories, from lift gate and ramp preferences to load securement solutions.
A New Standard in Flatbed Design
Kenney said Hyundai Translead’s completely redesigned Latitude Flatbed trailer is both lighter and stronger than previous models and was designed with a focus on ease of use.
Hyundai Translead CEO Sean Kenney speaks to the media at the 2025 TMC Annual Meeting.
Photo: Jack Roberts
To enhance driver ergonomics and maneuverability, the new design includes a standard patent-pending rear ladder with three points of contact, as well as a rear storage box for added accessibility. Standard j-hooks and j-tracks as well as under lighting enhance usability and load securement.
The Latitude Flatbed is also protected by a patent-pending high-impact side rail with a strong but lighter frame, Kenney said.
The Latitude Flatbed now comes with an optional tarping system.
Photo: Jack Roberts
An optional rolling tarp system and side ladders provide additional convenience and easier access to cargo.
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All of these are also available for retrofit on any flatbed through HT Aftermarket Genuine Parts.
Thermal Efficiency with Advanced Insulation
Focusing on technological solutions, Hyundai Translead introduced its HT Hana advanced insulation system at the show.
HT Hana maximizes thermal performance while reducing thickness and can maintain internal temperatures with a 35% improved thermal efficiency compared to conventional systems, according to Kenney.
This advanced insulation system is thin but durable, long-lasting, and is engineered to be easily repaired when needed, minimizing downtime.
Thermal Event Monitoring and Prediction System
Alos new is the Thermal Event Monitoring & Prediction System (TEMPS). This system alerts drivers with a BLE-enabled warning system to take timely, preventative action before thermal events escalate.
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Kenney said TEMPS monitors airflow interruptions and heat buildup to predict potential thermal events in trailer systems and uploads the data to fleet Transportation Management Systems to provide accurate and customized detection configuration.
According to Kenney, this system significantly enhances fleet maintenance and can help reduce loss in time, equipment, and cargo.
HT TEMPS is in the final stages of field testing and will be available later this year.
Enhancing Fleet Efficiency
Kenney also announced a significant update to Hyundai Translead’s LinkVue. This is the OE’s 360-degree trailer camera system, which Kenney said boosts driver visibility, reduces blind spots, and ensures accuracy in tight dock maneuvers, to now accommodate third-party integrations.
Hyundai has added a new, rear-mounted, stowable access ladder to its Latitude Flatbed trailers.
Photo: Jack Roberts
Hyundai Translead is partnering with fleet management solutions providers to extend the camera system's capabilities.
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Kenney said Hyundai Translead’s partnership with Platform Science offers seamless integration to their open platform for fleet data, enhancing operation efficiency to maximize performance, increase connectivity, and optimize asset management strategies.
"We’re thrilled to collaborate with Hyundai Translead on integrating HT LinkVue into the Virtual Vehicle ecosystem. This partnership represents not only additional choice for our fleets but enhanced versatility and scalability of the platform,” said Brendan Wood, Platform Science’s vice president of strategic programs & corporate development. “As trailer technology drives the next wave of advancements in transportation, HT LinkVue is playing a crucial role in elevating safety standards and shaping the future of mobility."
The new update will make it easier for fleets to integrate HT LinkVue into their operations while leveraging their existing fleet management solution investments.
A new toolbox option mounted at the rear of the Latitude Flatbed trailer is now available as well.
Photo: Jack Roberts
"HT LinkVue represents our commitment to advancing trailer technology in ways that improve driver awareness, efficiency, and fleet connectivity," said Young Jae Park, Hyundai Translead's Vice President of R&D. "By partnering with leading fleet management platforms, we are ensuring that our customers have the tools they need to optimize operations and drive smarter, data-driven decisions."
The companies also said they plan to coordinate deployment planning across priority freight corridors and define routes and operational design domains for U.S. commercial service while laying the groundwork for expansion into key European markets.
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