Hino Trucks will be offering custom color paint options for all of its conventional trucks beginning with the 2017 model year, the company has announced.

It will offer a variety of exterior truck colors to customers as a factory option or color-match to a buyer’s customized request.

“At Hino, we strive to achieve a higher level of customer satisfaction and these customizable paint options have yet again raised that bar,” said Glenn Ellis, vice president of marketing, dealer operations and product planning for Hino Trucks. “The availability of varying paint colors now provides customers with a convenient way to make their truck uniquely their own or create a visually harmonized truck fleet.”

Hino Trucks assembles, sells and services a line of Class 4-7 conventional and cabover commercial trucks.

A Toyota Group company, Hino is headquartered in Nov, Mich., and has a network of more than 200 dealers in the U.S.