The American Trucking Associations (ATA) Highway Watch program has announced a promotional collaboration with Inside the Outdoors, the outdoor network for professional truck drivers that reaches thousands of drivers inside their cabs daily.

Inside the Outdoors will assist Highway Watch in its efforts to enlist truck drivers by featuring training and recruitment information during daily broadcasts.
Inside the Outdoors provides hunting, fishing and outdoor programming for TEN, the Truckers' Entertainment Network offered exclusively by IdleAire, a technology platform in truck parking lots around the country that addresses numerous industry issues, including idle elimination, driver retention/recruitment, driver wellness and training. The network provides a variety of entertainment options including television programming, movies, video on demand, high-speed Internet, gaming opportunities and phone services.
Highway Watch is a national safety and security program that utilizes the skills, experience, and "road smarts" of America's transportation workers to help prevent terrorists from using large vehicles or hazardous cargoes as weapons and to protect America's critical highway transportation infrastructure. The program is administered by ATA under an agreement with the U.S. Department of Homeland Security (DHS).