An educational session at Heavy Duty Aftermarket Week 2010 will provide heavy-duty distributors with strategies and tactics for promoting their value proposition to customers and prospects
. HDAW will be held Jan. 18-21 at The Mirage in Las Vegas.

The session will be led by Tom Marx, president and CEO of The Marx Group, who will go over design strategies, realistic budget planning, tactical launch techniques and result measurements development to best leverage distributors marketing efforts.

Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,400 managers and executives from 17 countries - including distributors, manufacturers, service providers, educators and media - attended the 2009 conference in Orlando. An even larger group is expected for the 2010 event.

HDAW is presented by a joint operating committee composed of industry leaders from American Council of Frame and Alignment Specialists (ACOFAS), Commercial Vehicle Solutions Network (CVSN), Heavy Duty America (HDA), Heavy Duty Distribution Association (HDDA), Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), Truck Pride, Truck Frame and Axle Repair Association (TARA) and Vipar Heavy Duty.