The theme for Heavy Duty Aftermarket Week 2011 will be "Leadership - Strategies for Tomorrow." In conjunction with setting the theme, organizers have also announced the education programs chairs
for the annual conference, to be held Jan. 17 through Jan. 20, 2011, at the Mirage in Las Vegas.

"It was solid leadership that guided the heavy-duty aftermarket through the past recession and it will be even stronger leaders who will drive our industry to greater levels of competitiveness and profitability tomorrow," said Dave Willis, co-chair of HDAW '11. "The HDAW '11 theme will resonate throughout the conference, from the upbeat opening session and all new education sessions, to networking events and the who's who of suppliers."

"HDAW's strategic objectives, plus the hands-on workshops, have become a cornerstone for our industry's aftermarket," said Terry Livingston, co-chair of HDAW '11. "The organization's forethought and direct response to last year's attendees' evaluations will pay meaningful benefits for the 2011 attendees. It's the single best place to be to advance our entire industry."

HDAW '11 education program co-chairs are Dave Scheer, president and CEO of Inland Truck Parts; Dave Redeker, director of sales for Federal Mogul; and Gordon Botts, president of Botts Welding. Scheer and Redeker will lead the education program planning groups for the popular HDAW Business and Technical Theaters, with Botts leading the HDAW '11 Service Workshop planning team.

Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,500 managers and executives from 15 countries - including distributors, manufacturers, service providers, educators and media - attended the 2010 conference in Las Vegas. An even larger group is expected for the 2011 event.

HDAW is presented by a joint operating committee composed of industry leaders from American Council of Frame and Alignment Specialists (ACOFAS), Association of Diesel Specialists (ADS), Automotive Electric Association (AEA), Commercial Vehicle Solutions Network (CVSN), Heavy Duty America (HDA), Heavy Duty Distribution Association (HDDA), Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), Truck Pride, Truck Frame and Axle Repair Association (TARA) and Vipar Heavy Duty.

More info: www.hdaw.org