Grote Industries has launched its Trilliant Technology Tour, its road show-style program that will highlight the company's group of six high-tech, high-performance LED WhiteLight Work Lamps.

The company said that they are taking a break from several industry trade shows, in favor of spending more time personally visiting customers, showing them Grote's latest technology, listening to their feedback and responding to their needs.

"As the economy begins to stabilize, our customers need our time and attention more than ever before," said John Grote, vice president of sales and marketing. "Trade show attendance remains down industry-wide and many of the people who could benefit from seeing our new technology simply aren't at the shows."

Grote is still exhibiting at a significant number of trade shows this year, but appearances at shows like the Mid-America Trucking Show and several others have been canceled and the dollars redirected to a variety of new customer-centered initiatives.

On the tour, Grote will visit distributors, OEMs and fleets in more than 80 cities, reconnecting with customers, raising brand awareness and demonstrating its LED WhiteLight products all along the way.

The mobile exhibition will include a specially outfitted vehicle, an inflatable mobile theater and other unique displays and communications components and will be supported 24/7 by a dedicated staff. Guests will be able to enjoy live demonstrations, watch videos, interact with the products and learn about LED work lamps.

The mobile exhibit will allow guests to compare and judge the differences in physical features like lamp construction and heat management, as well as optical characteristics such as light beam intensity, color and pattern evenness in both Grote work lamps and competitive offerings.

For more information, visit grote.com.