Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Goodyear Introduces Tires-as-a-Service Program for Fleets

Goodyear has introduced a subscription-based, Tires-as-a-Service program designed to reduce total cost of ownership for fleets.

Close up of drive tire on a heavy-duty truck.

Goodyear said its tires-as-a-service solution contributed to a nearly 80% reduction in emergency vehicle breakdown events for pilot fleets. 

Photo: Goodyear Tire and Rubber Company

2 min to read


The Goodyear Tire & Rubber Company has announced the launch of a tires-as-a-service offering for commercial fleets. Goodyear said the new program has helped major fleets in the U.S. and Europe to lower costs and reduce vehicle breakdowns.

Ad Loading...

The new tires-as-a-service program combines the company’s tires, proven predictive insights and service footprint in one, subscription-based solution.

Ad Loading...

Building on the company’s Total Mobility program, Goodyear will manage end-to-end tire service on behalf of its customers.

Total Mobility Evolution

Available for commercial and last-mile delivery fleets in the U.S. and Europe, Goodyear said its tires-as-a-service offering can help save time and improve total cost of ownership through outsourced tire management from this subscription-based solution.

Goodyear Tires-as-a-Service chart.

Graphic: Goodyear Tire and Rubber Company  

The program is designed to increase uptime, reduce vehicle breakdown events, decrease fuel consumption and more.

In recent pilots, Goodyear said the tires-as-a-service solution helped reduce total cost of ownership for fleets. The program contributed to a nearly 80% reduction in emergency vehicle breakdown events and a 100% reduction in customer-owned inventory for a last-mile delivery fleet operating in the U.S.

Similarly, Goodyear’s new subscription helped a commercial fleet in Europe experience a nearly 50% reduction in emergency breakdown events and up to 4% reduction in fuel consumption compared to the prior year.

Ad Loading...
Goodyear Tires-as-a-Service chart.

Graphic: Goodyear Tire and Rubber Company.

“Goodyear’s tires-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tire management. It extends Goodyear products, services and solutions by providing one comprehensive, worry-free subscription,” said Gregory Boucharlat, vice president, Goodyear Tires-as-a-Service. “We have already demonstrated that leveraging this solution can help fleet managers realize untapped value, and we look forward to expanding it to new customers.”

Key features of the pay-per-mileage subscription include:

  • Premium Goodyear tires equipped with tire intelligence technology to generate proactive insights

  • Continuous, 24/7 tire monitoring and data collection from every tire

  • Proactive alert management and service coordination

  • Halo Tire Inflator, a self-powered automatic tire inflation system installed on applicable wheel ends (through an exclusive agreement with Aperia Technologies)

  • Access to Goodyear’s service network to dispatch technicians whenever needed.

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →