As part of its overall plan to revitalize the General Tire brand, parent company Continental Tire North America Inc., (CTNA) has introduced a new logo to represent the brand for both the Passenger/Light Truck and the Commercial Vehicle Tire

divisions in the Americas.
The new logo symbolizes this re-dedication with bold new type and graphic elements. The mark is comprised of two trademarked elements: the words, General Tire, accompanied by the "GT" symbol contained in the shield.
"Beginning with the launch of the Grabber & Exclaim UHP tire lines, then followed by the unveiling of the Altimax Arctic two months ago and continuing with the launch of the Altimax RT & HP, this new logo is simply a continuation of the key steps in our revitalization plan for the General Tire Brands," said Andreas Gerstenberger, executive vice president of sales and marketing for CTNA
Continuing the 90 year tradition of General Tire, the new logo retains the dominate red color and the General Tire wording.
As a part of CTNA's commitment to invigorating the General Tire brand, the company will continue to add a variety of new product offerings, extensive new advertising and promotional campaigns and the consistent branding messages.