The marketers of the Super FuelMAX fuel-line magnet, advertised as providing dramatic fuel-saving and emissions-reducing benefits for any auto or truck engine, have agreed to settle Federal Trade Commission charges that their claims were unsubstantiated.

The settlement would bar the Gadget Universe catalog and its CEO from misrepresenting the actual benefits of any supposedly fuel-saving or emissions-reducing products for motor vehicles. It would also prohibit misrepresentations about testimonials, endorsements, tests, or research.
This case is the latest in a series of FTC initiatives targeting unsubstantiated fuel economy and engine performance claims. The FTC previously halted allegedly deceptive advertising by the marketers of Dura Lube, Motor Up, Prolong, Valvoline, Slick 50, and STP engine treatments.
According to the FTC complaint, Esrim Ve Sheva Holding Corp., doing business as Gadget Universe, and its CEO, Alexander Elnekaveh, advertised and sold Super FuelMAX through catalog sales and on their Internet site. Advertising for the device claimed, "Here's one the big oil companies don't want you to know about," "Save up to 27% on gas," and "The Super FuelMAX … clamps onto my fuel line, and two powerful neodymium conductors use the scientific principal of magnetic resonance to give me better fuel burn. A certified EPA laboratory reports an amazing 27% in increased mileage and 42% reduction in harmful pollutants." Graphics in the ads showed unruly fuel molecules lining up in straight columns and rows after passing through the Super FuelMAX.
The FTC alleged that the ads misrepresented that Super FuelMAX causes fuel molecules to line up in straight columns and rows; improves fuel burn through magnetic resonance; reduces fuel consumption; and reduces harmful emissions or pollutants.
The FTC also charged that ads for Super FuelMAX featuring a testimonial from Alexander Elnekaveh endorsing the product did not reflect Elnekaveh's actual experience with the product or the typical experience of others who use the product.
The proposed settlement would bar Elnekaveh and his company from making unsubstantiated claims in connection with any fuel-saving or emission-reducing product for use in a motor vehicle. The settlement contains record-keeping provisions to allow the FTC to monitor compliance with its provisions.
For more information on purported gas-saving products and tips to improve fuel efficiency, see the FTC's consumer publication titled, "Gas-Saving Products: Facts or Fuelishness?" at www.ftc.gov/bcp/conline/pubs/autos/gasave.htm.
Copies of the complaint and settlement are available from the FTC's web site at www.ftc.gov.
Super FuelMAX is not related to Fuel Max, a pilot program that guarantees Series 60 engine fuel economy in DDC-approved used trucks.