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Freightliner Trucks Redesigns Its Web Site

Freightliner Trucks unveiled the company's redesigned and updated web site this week. The new www.freightlinertrucks.com offers improved navigation, updated graphics, interior and exterior product photography,

by Staff
August 8, 2005
2 min to read



Freightliner Trucks unveiled the company's redesigned and updated web site this week.
The new www.freightlinertrucks.com offers improved navigation, updated graphics, interior and exterior product photography,
search engines for new and used trucks, dealer parts and service information, as well as the most up-to-date online information about Freightliner Trucks.
"With this redesign, we wanted to increase the focus on our products and really showcase what we have to offer," said Bruce Smalley, general manager of sales and marketing. "We also wanted to make the site more user-friendly so information is available quickly and easily."
The redesigned web site also features an increased focus on industry application segments. Users can search for vehicles by specific model names or from a comprehensive list of applications ranging from utility to owner/operator to logging.

As part of the redesigned web site, a new interactive photo gallery is available for every model in the Freightliner Trucks product line. Users can view many different configurations of each vehicle in application settings, on the road and on the job.
The updated web site offers detailed photography of all vehicles including up-close interior shots, which showcase the spaciousness of the cabs and give users a sense of the features available.
Content on the new Freightliner Trucks web site has also been updated for all market segments, offering the latest and most current product news, component offerings, online brochures and up-to-date dealer parts and service information.
Additionally, the Trucker's Lounge now features an updated NASCAR page, useful trucking industry links and the latest in Freightliner Trucks merchandise. Users can post pictures of their vehicles in the "Owner's Gallery" section as well as download Freightliner Trucks screen savers.
The redesigned web site incorporates the Run Smart tagline branding that was implemented in late 2004. Run Smart is graphically represented throughout the updated site.

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