Freightliner LLC plans to woo Detroit Diesel fans away from competitors who are no longer offering DDC engines.

Partly due to the acquisition of Detroit Diesel Corp. by DaimlerChrysler, Freightliner LLC's parent company, Freightliner's competitors in the North American heavy-duty truck market no longer plan to offer Detroit Diesel engines in their trucks. Volvo announced last year that it would only offer Volvo and Cummins engines in its trucks, and Truckinginfo.com learned earlier this year that Kenworth and Peterbilt would soon stop offering Detroit Diesel engines.
As a result, within the next few weeks, Freightliner says it will unveil a new sales program targeted at previous Detroit Diesel customers who won't be able to get the engines in other makes of truck. The program will feature a comprehensive incentive package for purchasing new Freightliner, Sterling or Western Star trucks equipped with Detroit Diesel Series 60 engines.
"Our upcoming sales program will offer tremendous benefits and exciting incentives to Detroit Diesel engine buyers currently running competitor trucks," said James L. Hebe, Freightliner LLC President and CEO. "We intend to show these Detroit Diesel customers the advantages of doing business with North America's leading heavy-duty truck manufacturer."