More than 100 motorcycles were expected to leave North Carolina for Washington, D.C., early this morning to honor veterans and to call attention to prisoners of war and those missing in action.
Leading the caravan was a patriotically decorated Freightliner Cascadia truck, customized by employees at Freightliner's truck manufacturing plant in Cleveland, N.C.
Dubbed the Ride of Pride, this is the sixth year of the event in which riders journey to the nation's capital over the Memorial Day weekend and return to participate in local ceremonies on the Monday holiday.
Ed Keeter, shift manager at Freightliner's Cleveland truck manufacturing plant and a veteran of the Vietnam War, said the idea for the ride came in 2001 - before the war in Iraq - when he and other employees were looking for a way to honor veterans as Memorial Day approached.
"At the plant we had a number of reservists who were being called up for active service, so we wanted to support them and other vets past and present," Keeter said.
Cleveland plant employees volunteer their time to design the Ride of Pride truck and coordinate the 400-mile ride. This year's design features images of a bald eagle, an American flag, a POW-MIA logo and military campaign ribbons from World War I to the current war in Iraq.
The journey to Washington D.C., was to begin with a sendoff ceremony at the plant this morning. On Saturday, volunteers will visit Washington Hospital Center to host a party for veterans and hand out gift bags.
On Sunday, the group will join a procession through the capital with an estimated one million motorcyclists participating in the Ride for Freedom, sponsored by Rolling Thunder, a national non-profit with 80 chapters dedicated to publicizing POW-MIA issues.
The new Cascadia "Ride of Pride" tractor belongs to Schneider National Inc., and will be added to its nationwide fleet. "We had a large number of drivers request the Ride of Pride truck so we selected one person from a pool of drivers with military service," said Darel Schoening, regional maintenance director for Schneider National and project lead for the Ride of Pride VI vehicle. "The task of selecting a driver for the Ride of Pride truck was especially difficult because over 35 percent of Schneider's 15,500 drivers are military veterans." The trucking company will put the vehicle into service on one of its national routes for maximum visibility.
The Cascadia model was launched earlier this month. It features a 455-horsepower Detroit Diesel Series 60 engine and variety of accessories - from seats to mud flaps - that were donated by Freightliner suppliers.
The Cleveland, N.C., truck manufacturing plant employs more than 3,000 people in the production of Freightliner brand heavy-duty trucks. Freightliner LLC, headquartered in Portland, Ore., is the largest heavy-duty truck manufacturer in North America and a leading producer of medium-duty and specialized commercial vehicles. It produces and markets Class 3-8 vehicles under the Freightliner, Sterling, Western Star and Thomas Built Buses nameplates.
Freightliner Cascadia Leads 'Ride of Pride' Memorial Day Parade
More than 100 motorcycles were expected to leave North Carolina for Washington, D.C., early this morning to honor veterans and to call attention to prisoners of war and those missing in action.
More Aftermarket

Phillips Opens High-Tech Distribution Center for Faster Parts Delivery
Phillips Industries’ new Cincinnati-area distribution center is now shipping aftermarket trucking parts nationwide, aiming to speed up delivery times for customers.
Read More →
Volvo to Sponsor America’s Road Team for 2025
Volvo Trucks announced that it is extending its exclusive sponsorship of America’s Road Team for 2025.
Read More →
Webb to Start Taking Orders for UltraSet Pre-Adjusted Wheel Hubs
Webb, which recently acquired the Stemco Trifecta pre-adjusted hub program, will soon start taking orders for its replacement pre-assembled hub, the UltraSet.
Read More →
All-Makes Automatic Brake Adjusters, Ride Height Control Valves from Midland
SAF-Holland has added automatic brake adjusters and ride height control valves to its Midland All-Makes Program.
Read More →
ZF Aftermarket Expands [pro]Academy Training
ZF Aftermarket said it is expanding its ZF [pro]Academy training and will be adding 40 new modules this year.
Read More →
Eaton Adds Remanufactured Advantage Line of Clutches
Eaton has added its Advantage clutches to its remanufactured product line. The clutches feature a unique strap drive intermediate plate designed to allow customers to choose the latest OE specification
Read More →
ConMet Acquires TruckLabs, the Creator of TruckWings
Commercial truck and trailer parts provider ConMet acquired TruckLabs, the company that created TruckWings, an aerodynamic device that attaches to truck cabs and deploys to close the gap between truck and trailer. TruckLabs now operates as a subsidiary of ConMet.
Read More →
Diesel Laptops Releases Fault-Code-to-Part-Number Tool
Diesel Laptops said its Truck Fault Codes allows users to input a fault code and immediately identify and order the parts needed to complete repair work.
Read More →
Heavy Duty Parts and Labor Costs Dropped in Q2
A benchmarking report from TMC and Decisiv reveals good news for fleets as heavy-duty parts and labor costs dropped in the second quarter of 2023.
Read More →
Platform Science, Uptake Partner on Predictive Maintenance Platform
Platform Science and Uptake have formed a partnership aimed at bringing a comprehensive predictive maintenance program to market for U.S. truck fleets.
Read More →
