Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Freight Group Joins with Sir Richard Branson’s Carbon War Room

TMC, NASHVILLE -- The North American Council for Freight Efficiency and the Carbon War Room announced the creation of “Trucking Efficiency,” an industry collaboration that aims to double the freight efficiency of cargo movement.

Tom Berg
Tom BergFormer Senior Contributing Editor
Read Tom's Posts
March 10, 2014
Freight Group Joins with Sir Richard Branson’s Carbon War Room

 

2 min to read


TMC, NASHVILLE -- The North American Council for Freight Efficiency and the Carbon War Room announced the creation of “Trucking Efficiency,” an industry collaboration that aims to double the freight efficiency of cargo movement.

The Carbon War Room is a global nonprofit founded by aviation visionary Sir Richard Branson to accelerate the adoption of business practices that reduce carbon emissions at “gigaton” scale and advances the low-carbon economy.  

Ad Loading...

Collaboration among key players in the trucking sector will extend benefits found in shipping, aviation, energy efficiency in buildings, and island economies, its leaders believe. The groups announced the effort Sunday at the Technology and Maintenance Council annual meeting.

“In a few short years, NACFE has become a place where fleets, new technology suppliers, truck and trailer builders, NGOs and government groups come together to share detailed and previously unpublished information on new technologies,” said Scott Perry, vice president of Ryder System, a three-year NACFE board member and recently elected chairman. "This collaboration will turbocharge these efforts.”

The collaboration aims to double efficiency through the elimination of market barriers to information, supply and demand. NACFE provides trucking firms with unbiased assessments of currently available technologies, starting with previously published confidence reports, as well as organizing workshops around the country, said Mike Roeth, NACFE’s executive director. 

Ad Loading...

Next, the operation will deliver an easy-to-use online platform for sharing this valuable information.

The Confidence Report series developed from the need for better data on the benefits and challenges when adopting new technologies, Roeth said. Confidence Reports provide introductions to promising categories of fuel-efficiency products and methods, covering the key details of their applications, benefits, and implementation challenges. 

The reports are produced with public information and otherwise-private data that are shared with the group. The Confidence Reports aim to serve as the first such source for fleets when considering an efficiency feature to specify on new equipment and will include a payback prediction and a confidence rating.

The series so far has covered Tire Pressure Systems (August 2013), 6x2 Axle Configurations (January 2014), and Sleeper Tractor Idle Reduction Solutions (due out in April 2014). Another, on automated mechanical transmissions, has kicked off, and a team is reviewing the potential for other reports on driver coaching, engines, light-weighting and others.

More information about the freight and carbon groups is at www.nacfe.org and www.carbonwarroom.com

More Fuel Smarts

EquipmentJuly 23, 2026

Cummins Adjusts 2027 Engine Rollout After EPA Proposal

The engine maker will gradually introduce its new Model Year 2027 diesel engines while continuing to offer current models during the transition, citing the EPA's proposed emissions rule changes.

Read More →
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Equipmentby Deborah LockridgeJuly 10, 2026

EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty

The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.

Read More →
Illustration showing Paccar MX engine with sketch illustration of DEF fill tank in background
Equipmentby Deborah LockridgeJuly 7, 2026

Cummins, Paccar Ease DEF Derates After EPA Guidance

Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.

Read More →
Ad Loading...
Illustration with wrenches in background with "Maintenance in the Messy Middle: Biodiesel" text and NACFE Run on Less logo
Maintenanceby Jack RobertsJuly 2, 2026

Maintenance in the Messy Middle Part 3: Biodiesel

Biodiesel can reduce emissions, improve fuel-system lubricity and use existing diesel infrastructure. But NACFE’s Messy Middle maintenance report says fleets must actively manage storage, cold-weather operation, filters and oil drain intervals to avoid problems.

Read More →
thermo king heavy duty trucking
Safety & ComplianceJuly 1, 2026

Enhance Fleet Performance with High-Efficiency Auxiliary Power Units

Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.

Read More →
Illustration with wrenches in background with "Maintenance in the Messy Middle: Renewable Diesel" text and NACFE Run on Less logo
Maintenanceby Jack RobertsJune 29, 2026

Maintenance in the ‘Messy Middle’ Part 2: Renewable Diesel Fuel

NACFE's latest Messy Middle Powertrain Service & Maintenance report says renewable diesel gives fleets an opportunity to reduce carbon emissions without changing trucks, fueling infrastructure or maintenance practices. But technicians still need to understand several important operational differences.

Read More →
Ad Loading...
Illustration messy middle maintenance diesel with wrenches in background
Maintenanceby Jack RobertsJune 26, 2026

The Diesel Engine Enters NACFE’s ‘Messy Middle’

NACFE’s new Messy Middle Powertrain Service & Maintenance report says keeping modern diesel engines running now depends as much on software, diagnostics and data as traditional mechanical service.

Read More →
Illustration showing DEF tank and Detroit engine
Equipmentby Deborah LockridgeJune 18, 2026

DTNA Software Update Gives Truckers More Time Before DEF Derates Take Effect

The changes reflect EPA guidance aimed at reducing downtime caused by emissions-system faults while maintaining compliance requirements.

Read More →
Illustration of exhaust aftertreatment system on an AI-inspired blue background and a green fuel pump nozzle in the foreground.
Maintenanceby Deborah LockridgeJune 15, 2026

New Agentic Predictive Maintenance Report Demonstrates How Degraded Aftertreatment Systems Waste Fuel

Questar analyzed a large mixed-class fleet and discovered it was wasting as much as $30 in fuel per vehicle, per day, because of mechanically degraded aftertreatment systems.

Read More →
Ad Loading...
Amazon electric cargo bike on New York City street
Fleet Managementby Deborah LockridgeJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →