Iteris Inc. has announced its Lane Departure Warning (LDW) technology will be installed on new trucks purchased by five commercial truck fleets across the country.

Two of the five fleets will also be retrofitting existing trucks in their fleets with LDW. These five fleets have more than 1,100 trucks between them, increasing the total number of fleets specifying Iteris LDW systems to 24 with an estimated combined fleet size of 10,300 trucks. Additionally, another 47 fleets with an estimated combined fleet size of over 100,000 trucks are currently testing the Iteris LDW system.
"We are excited to see the traction LDW is gaining in the commercial truck market," said Bill Patrolia, director of truck sales for Iteris. "U.S. fleets are recognizing the safety and financial benefits associated with LDW and that has translated into additional orders while driver feedback, based on surveys performed by existing fleet customers, continues to be positive."
The five fleets include Pohl Transportation, headquartered in Versailles, Ohio; Woodfield Inc., based in Camden, Ark.; Alan Ritchie Inc., based in Valley View, Texas; Overnight Express, a St. Paul, Minnesota-based national carrier; and O & S Trucking, a truckload carrier based in Springfield, Mo.
Iteris claims its LDW System is the only product of its kind available as an OEM and an aftermarket option for commercial trucks in the U.S. The technology has been sold for use on over 20,000 commercial trucks in the U.S. and Europe, with more than a billion miles traveled. Two major commercial truck companies have already reported that after two years of using LDW and a combined 75 million miles of driving, they have had zero LDW preventable accidents. LDW preventable accidents include inadvertent lane change, sideswipe, and run-off-road.
LDW is designed to prevent sideswipe, run-off-road, and inadvertent lane change accidents that are usually caused by driver drowsiness, fatigue or distraction. The system uses a windshield-mounted camera that tracks lane markings using image recognition software and monitors the relative position of the truck within the lane. If the truck inadvertently crosses the lane markings, the system automatically emits a distinctive rumble strip sound alerting the driver to make a correction.