The Automotive Aftermarket Industry Association (AAIA) announced that the 2007/2008 Aftermarket Factbook Expanded Version is now available to the automotive aftermarket. The 310-page report contains both the traditional AAIA Aftermarket Factbook
and, through exclusive rights granted by Lang Marketing Resources, the Lang Aftermarket Annual 2007-2008 with analysis never before available.
For the first time, a single estimate of the size and scope of the total automotive aftermarket has been achieved through an alliance between AAIA and Lang Marketing Resources. Based on this analysis, the full size of the industry in 2006 is estimated to be $294 billion.
AAIA's traditional Aftermarket Factbook is also now available. This year's edition includes an additional 32 pages and sample data from the Lang Aftermarket Annual.
Also this year, AAIA is offering an enhanced version of the eFactbook containing an interactive presentation of the printed Factbook, with PowerPoint slides for all of the data. This will provide users with a readily available customized presentation for each section of the report. The home page offers quick navigation to easily select the desired section of data. The eFactbook includes a printable PDF of the entire Factbook.
For more information or to order, visit www.aftermarket.org.