Embark Moves into Texas on Way to Autonomous Truck Commercialization
Embark Trucks is the latest autonomous-truck developer to move into Texas, which is becoming a hotbed of driverless-truck technology.

Embark will work with Texas A&M to overcome challenges to deploying commercially viable autonomous trucks.
Photo: Embark
Embark Trucks is the latest autonomous-truck developer to move into Texas, which is becoming a hotbed of driverless-truck technology.
The Dec. 9 announcement of its expansion into Texas included the launch of a new autonomous trucking lane between Houston and San Antonio. The company also unveiled its new autonomous trucking facility. It expects to begin hauling freight for its partners between San Antonio and Houston as early as 2022 and plans commercial launch of the Embark Driver in 2024.
Embark also announced it will partner with the Texas A&M Engineering Experiment Station and will work closely with the Center for Autonomous Vehicles and Sensor Systems and the Department of Mechanical Engineering at Texas A&M University on research and testing as it prepares for its “driver-out” pilot in 2023.
The company will use the university’s expertise and test track to pioneer new AV capabilities and work toward achieving milestones that represent the final hurdles to deploying commercially viable autonomous trucks. Those include challenges such as emergency vehicle interactions, pulling over to safety in emergency situations, and performing evasive maneuvers, it said.
Houston, Embark said, is a trucking hub that is well positioned for commercially viable long-haul autonomous freight. It's at the center of key 600-plus-mile trucking lanes, which Embark said are ideal for automation because they cannot be completed in a single day by a human driver due to hours-of-service limitations. A 600-mile run could take approximately 22 hours to complete manually, assuming full compliance with the federal hours of service rules, while that same run would take just 12 hours to complete autonomously, according to the company.
Texas boasts a thriving autonomous vehicle sector, due in part to the Lone Star State’s extensive public-private partnerships.
“By engaging with developers to support the safe operation of autonomous trucks, the Texas Departments of Transportation and Public Safety have established Texas as a leader well-positioned to reap the safety and efficiency benefits of the technology,” Embark noted in the announcement. Embark is a longstanding participant in the Texas Department of Transportation’s Connected and Automated Vehicle Task Force.
The expansion comes less than a month since the company went public.
More Equipment

Used-Truck Remarketing Math Is Changing
Used-truck value is no longer just a concern at trade-in. Decisions made throughout a truck’s first life can influence what it’s worth years later.
Read More →
How Volvo Updated Its D13 for EPA 2027 [Watch]
Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.
Read More →
Michelin Tire Improves Efficiency and Durability for Regional Fleets
The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.
Read More →
ZF Expands Commercial Vehicle Push in North America
ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.
Read More →
Tesla Wants a Self-Driving Semi. Are Cameras Enough?
Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.
Read More →
Kodiak: Driverless Long-Haul Truck Launch on Track for 2026
Kodiak AI says its driverless long-haul safety case is 93% complete and it remains on track to begin commercial operations by year-end 2026.
Read More →
What DOT’s Automated Vehicle Strategy Means for Trucking
The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.
Read More →
East Coast Port Launches $45M Electric Truck Push
The Port Authority of New York and New Jersey announced millions in incentives for zero-emission drayage trucks, yard tractors, and new charging hubs near the port.
Read More →
PlusAI Going Public to Fund Autonomous Truck Launch
A SPAC deal could provide PlusAI with up to $300 million as it works toward a 2027 commercial launch of factory-built autonomous trucks.
Read More →
NHTSA Moves to Rewrite Truck Fuel-Economy Rules
The National Highway Traffic Safety Administration says it lacks authority to regulate medium- and heavy-duty truck engines separately from complete vehicles, but the existing standards have not yet been eliminated.
Read More →
