Don Lacy Retires After 25 Years at Prime Inc.
Longtime Director of Safety Don Lacy is retiring on April 1 following a 25-year career at Prime Inc.

Don Lacy

Don Lacy
Longtime Director of Safety Don Lacy is retiring on April 1 following a 25-year career at Prime Inc.
Lacy first joined Prime in 1989 for a two-year stint as operations manager. He rejoined the company in 1996 as director of safety where he led a seven-member team, including a registered nurse, and three loss prevention department employees.
During his tenure, Lacy spearheaded numerous safety and communications initiatives for the company’s 6,400 drivers and its fleet of more than 5,000 trucks, including the creation of the “Prime University” training center, the establishment of weekly safety meetings and downloadable podcasts, and the implementation of the latest technological developments, including rollover stability control, lane departure warnings, and forward-looking radar.
Throughout his career, Lacy has been a tireless advocate for driver safety, serving on several boards and committees including: Professional Truck Driving Institute; Truckload Carriers Association Safety Group, Safety & Security Division, and Independent Contractor Division; American Trucking Association Council of Safety Supervisors; Commercial Motor Vehicle Section National Safety Council; Oklahoma Motor Carriers; and the Missouri Bus & Truck Association.
He has also served as an expert panel member of the American Transportation Research Institute, spoke at numerous industry events, and developed and implemented more than 30 safety programs.
Lacy’s accolades include: 2011 Claire C. Casey Safety Professional of the Year Award from Truckload Carriers Association; 2010 Fleet Safety Improvement Award from the Truckload Carriers Association; 1978 Safety Man of the Year from Missouri Bus and Truck Association; 1977 Missouri Safety Director of the Year.
More Fleet Management

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets
Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.
Read More →
What the U.S.-Canada Trade War Means for Trucking
Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.
Read More →
What Are Trucking’s Top Concerns for 2026?
The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.
Read More →
American Trucking Associations Looks for a New Leader
ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.
Read More →
Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data
Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.
Read More →
For Nicky Cupp, Fleet Innovation Starts With Frustration
HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.
Read More →
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →

