Dartco has begun installing Bose Ride seats in its trucks for its drivers to improve comfort on long drives, the company announced. The seats will also be provided as bonuses or performance incentives.

The first group to receive the seats will be long-haul drivers who have been with the company for three or more years and drive a truck with less than 250,000 miles on it.

“We are grateful for the hard work and dedication that drivers put in their job every day,” said Joe Kilgore, Darcto’s operations manager. “The Bose seat is one way we are giving back to and investing in our drivers.”

In addition to being given to company drivers with Dartco, Dart Transit Company will offer the seat as an alternate to its sign-on bonus for newly contracted owner operators. Current owner-operators will also be eligible to purchase the seat at Dart’s cost, plus installation. The seats will also be an incentive for driver trainers who will receive seats for both the driver and passenger for free.

The Bose Ride seat is designed to sense position and acceleration to generate counteracting forces. According to Bose, it will eliminate vibrations up to 90%.

“Drivers spend a lot of time in their truck and being comfortable while they drive is important,” said Kilgore. “When we heard how much our drivers could possibly benefit from the Bose seats, we jumped at the opportunity to serve them.”