Daimler Financial Services announced that it changed its legal entity name to Mercedes-Benz Financial Services USA LLC.
The company will continue to serve as the captive finance unit for Daimler Trucks North America and its Freightliner, Western Star and Thomas-Built Bus dealers and customers, as well as Mercedes-Benz USA, LLC and its dealers and retail customers; Smart USA dealers and customers.
"This is an opportunity for us to align our business identity with the tremendous brand equity of Mercedes-Benz, one of the best known brands in the world," said Franz Reiner, president and CEO of Mercedes-Benz Financial Services USA LLC.
The brand supporting Mercedes-Benz USA, LLC and smart USA - Mercedes-Benz Financial -- will simply add "Services" to its brand identity, while the brand supporting Daimler Trucks North America - Daimler Truck Financial - will keep that brand name in the marketplace.
Daimler Financial Changes Name
Daimler Financial Services announced that it changed its legal entity name to Mercedes-Benz Financial Services USA LLC
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