Related: Q&A: Jecka Glasman on Mitsubishi Fuso's Future in America
Daimler Appoints Vice President of Truck Financial
Daimler has appointed Steven Goodale as vice president of Daimler Truck Financial. Prior to the appointment, Goodale was the managing director and CEO of Mercedes-Benz Financial Services in Australia and New Zealand.
by Staff
August 10, 2015
Goodale Photo: Daimler
1 min to read
Daimler has appointed Steven Goodale as vice president of Daimler Truck Financial, the company announced.
Prior to the appointment, Goodale was the managing director and CEO of Mercedes-Benz Financial Services in Australia and New Zealand. Daimler Truck Financial is a business unit of Mercedes-Benz Financial Services and provides services in support of commercial vehicle brands including Freightliner, Western Star, Thomas Built Buses, Mitsubishi Fuso and Sprinter.
In his new position, Goodale will be responsible for all activities within Daimler Truck financial and will function as a member of the company’s executive leadership team. Goodale is replacing Juergen Rochert, who will actually be taking Goodale’s position heading Mercedes-Benz Financial Services in Australia and New Zealand.
"Steven brings a deep understanding of the commercial trucking industry and broad leadership experience within financial services to Daimler Truck Financial," said Peter Zieringer, president and CEO of Mercedes-Benz Financial Services and regional head of Daimler Financial Services Americas. "He will continue to build upon the strong partnerships with our brand partner Daimler Trucks North America and our commercial dealers to provide exceptional support to our valued fleet, owner/operator, municipal and vocational customers."
Goodale began his career with the company in 1985 at Chrysler Credit Corporation while earning his Bachelor’s degree at Wichita State University. He has held several positions in the U.S. and Germany over his 30-year career.
More Fleet Management
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →
Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →
Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall
“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.
Read More →
Import Cargo’s Early Peak Season is Winding Down
There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,
Read More →
Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads
CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.
Read More →
How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →