Related: Q&A: Jecka Glasman on Mitsubishi Fuso's Future in America
Daimler Appoints Vice President of Truck Financial
Daimler has appointed Steven Goodale as vice president of Daimler Truck Financial. Prior to the appointment, Goodale was the managing director and CEO of Mercedes-Benz Financial Services in Australia and New Zealand.

Goodale Photo: Daimler

Daimler has appointed Steven Goodale as vice president of Daimler Truck Financial, the company announced.
Prior to the appointment, Goodale was the managing director and CEO of Mercedes-Benz Financial Services in Australia and New Zealand. Daimler Truck Financial is a business unit of Mercedes-Benz Financial Services and provides services in support of commercial vehicle brands including Freightliner, Western Star, Thomas Built Buses, Mitsubishi Fuso and Sprinter.
In his new position, Goodale will be responsible for all activities within Daimler Truck financial and will function as a member of the company’s executive leadership team. Goodale is replacing Juergen Rochert, who will actually be taking Goodale’s position heading Mercedes-Benz Financial Services in Australia and New Zealand.
"Steven brings a deep understanding of the commercial trucking industry and broad leadership experience within financial services to Daimler Truck Financial," said Peter Zieringer, president and CEO of Mercedes-Benz Financial Services and regional head of Daimler Financial Services Americas. "He will continue to build upon the strong partnerships with our brand partner Daimler Trucks North America and our commercial dealers to provide exceptional support to our valued fleet, owner/operator, municipal and vocational customers."
Goodale began his career with the company in 1985 at Chrysler Credit Corporation while earning his Bachelor’s degree at Wichita State University. He has held several positions in the U.S. and Germany over his 30-year career.
More Fleet Management

Amazon Launches Less-Than-Truckload Freight Offering for All Businesses
This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.
Read More →
Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall
After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.
Read More →
AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!
Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.
Read More →
Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities
The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.
Read More →How Waste Connections is Using Data, Telematics, and AI
How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.
Read More →
Why Fleet Data Matters More Than Ever at Waste Connections [Watch]
Waste Connections' Chuck Palmer explains how telematics, predictive maintenance, safety analytics, and AI help keep vehicles on the road and drivers safe in this episode of HDT Talks Trucking.
Read More →
NMFTA Launches Free, Anonymous Cybersecurity Threat Report Portal
Organizations are encouraged to anonymously report freight fraud, cargo crime, and cyber threats while gaining visibility into incidents reported across the transportation sector.
Read More →
AI Can Optimize a Fleet. Can It Replace Human Judgment?
Fleets fear falling behind if they don’t adopt AI quickly enough. They also fear what happens if the technology makes the wrong decision.
Read More →
Jamie Hagen Gets Real About Running a Small Fleet in an Uncertain Economy
Small fleet owner Jamie Hagen says new legal risks, volatile fuel prices, and a changing freight market are forcing small carriers to rethink how they operate — and what they can afford.
Read More →Jamie Hagen Gets Real About Freight, Fuel Prices, Safety, and Small-Fleet Survival
Running a small trucking fleet right now isn’t easy, especially right now. And Jamie Hagen doesn’t sugarcoat it.
Read More →

