Henkel Corp. has launched an applications contest for its Loctite brand in the automotive and heavy-duty aftermarkets.

The promotion is open to all professional technicians and will be promoted under the theme, “How do you use your Loctite?”
The contest begins Jan. 15 and runs through June 30. Technicians who send in their most creative and innovative uses of Loctite products will get a chance to win a variety valuable prizes, ranging from a race weekend travel package for two, to professional tools, to free Loctite products.
Professional automotive or heavy-duty technicians are eligible to enter as many times as they wish, so there will be multiple chances to win. No purchase is necessary. Winners will be selected every month during the contest period. At the end of the contest, a panel of ASE certified magazine editors will judge all of the monthly winners and award the grand prizes.
Technicians can submit their entries via a special web page developed for the contest at www.1001.loctite.com. The link, which will go live on Jan. 14, will also provide all of the contest details and prize descriptions, as well as rules and regulations.
According to Loctite product managers, there are at least a thousand applications currently specified by Henkel and its OEM partners for Loctite products. But the vehicle aftermarket team at Henkel believes that the market holds a wealth of unique, innovative, and even offbeat applications that have been invented by individual service technicians and motorsports crews. The contest was developed as a way to glean some of this valuable information and boost brand awareness at the same time.
Henkel manufactures and markets a complete line of maintenance and repair specialty chemicals for aftermarket service under the Loctite brand. For more than a half century, Loctite products have been used by OEMs and professional automotive technicians for a variety of assembly applications, including threadlocking, thread sealing and bonding.