Carrier Transicold has named Dallas-based W&B Service Company its 2009 Dealer of the Year. Refrigeracion Especializada para el Transporte de Occidente S.A. de C.V. (RETO), in Guadalajara, Mexico, was named Latin America Dealer of the Year.

The awards were announced at Carrier Transicold's annual Truck, Trailer and Rail dealer meeting in Henderson, Nev.

According to Tom Ondo, general manager, Americas Truck/Trailer, the awards recognized "the way great people, innovative products, programs, partnerships and exceptional customer service come together to create a very special result."

In all, 36 dealerships and three individuals from Carrier's North America and Latin America dealer networks were recognized for strong sales and service performance, making significant investments in facilities and achieving business objectives.

Since 1970, W&B has won seven Carrier Transicold Dealer of the Year Awards. "We are a 65-year-old company and have received many awards, but it never stops feeling great when your team receives recognition," said John Chisolm, W&B president and general manager.

W&B Service of Dallas, along with five additional W&B locations, also received NextLevel 2 Platinum awards for all around business practices.

This marked the first Dealer of the Year award for Latin America winner RETO, which has been a Carrier Transicold dealer for 20 years.

"The abbreviation RETO means 'challenge' in Spanish, and, appropriately, RETO has continually challenged itself to excel," said Jesus Estrada, Carrier Transicold's region director for Mexico and Latin America. "RETO has truly transformed into a service-focused operation through implementation of a strict quality program, intensive training for technicians, a committed sales team and strategic partnerships."

Led by General Manager Ruben Almaraz Cuellar, RETO also received Quota Buster and Double Digit Growth awards.

Carrier's NextLevel 2 program uses comprehensive performance criteria to challenge dealers each year. Carrier provided a total of 53 achievement awards for 2009 dealer performance. In addition, individual recognition went to Dealer Sales Manager of the Year, Mark Eaton of W&B Service in Dallas; Dealer Service Manager of the Year, Tommy Evans of Carrier Transicold South in Birmingham, Ala.; and Dealer Parts Manager of the Year, Terry Schulz of Midlands Carrier Transicold in Omaha, Neb.