“They’ll never bomb us out! Thanks to motor transport flexibility – and our superb network of roads – trucks will always get through!”

So read the headline to an American Trucking Associations ad in the Saturday Evening Post on Feb. 21, 1942. “Despite its age...the message matches the way we feel today,” says ATA spokesman Mike Russell, who found the ad in the ATA archives.
“No other nation can match out trucks – or personnel,” reads the ad, with 3.5 million trained transportation experts, 4.75 million freight, farm and business trucks (more than all the rest of the world combined) and 300,000 miles of primary highways.
“You can be grateful that the nation’s war production is geared to trucks,” the ad reads, noting that “motor transport is as fluid as water. Close one road, and motor freight instance flows over the next. Disable one truck, and a million others carry on.
“With trucks on the job – America has the world’s fastest freight transportation system, too.”