Arrow Truck Sales has introduced a new store in Denver to serve the Rocky Mountain region, a new market for Arrow.


"Opening the Denver market is part of our overall expansion efforts," said Carl Heikel, Arrow's president and CEO. "This supports our continued growth strategy in key markets across the country."

The new addition is Arrow's 17th U.S. retail location.

"We looked at a number of different markets before we decided to open the Denver store," said Lee Wallace, senior vice president of sales and marketing. "After a comprehensive analysis of each market's business demographics, we determined that opening a location in Colorado was one more step in serving our customers' buying needs."

Jason Cowell, who will manage the new store, was formerly the assistant branch manager at the Fontana, Calif., store. Cowell joined Arrow two years ago from BMW, where he served as certified pre-owned sales manager for 3 years. He also spent nine years in the U.S. Marine Corps.

The new facility will be located at 5699 Dexter Street in Commerce City.