The American Trucking Associations announced an online video channel for communicating the trucking industry's critical issues to members, legislators, regulators and the public.


To accomplish its objectives the ATA has chosen BTTV as its production, technology and distribution partner. BTTV is a provider of video services in the trucking industry and has a library of extensive case-based video content available on its web site, www.bigtrucktv.com.

The BTTV video library includes exclusive case studies from some of the most successful companies in America. In each of these case studies BTTV examines a critical issue facing the company, how they resolved this issue and how it impacted their bottom line. In addition to its library of video content BTTV has an extensive question and answer database where users of the site can submit questions to industry experts.

By partnering with BTTV, ATA will offer embedded video player widgets totrucking industry web site owners, including state trucking associations, ATA-affiliated councils and conferences, and ATA association member companies.

ATA has launched its own channel on BTTV to distribute a regular series of video updates and press releases articulating the industry's position on critical issues. The BTTV viewer residing on two of ATA's web sites (www.truckline.com and www.trucksdeliver.org) allows users to view ATA videos and the ATA channel and to connect to the BTTV site.