Mobile solutions provider AirIQ Inc., Toronto, Ontario, Canada, has cut its workforce by 25 employees, or 28 percent.

According to the company’s announcement, the staff reductions are effective immediately and will reduce annual operating expenses (including wages and other associated costs) by approximately $2.85 million.
AirIQ said the cut backs are a result of:

• management's decision to focus on acquiring larger accounts;

• the maturity of its service delivery technology; and

• the completion of certain internal business automation projects.

At the same time, AirIQ announced it has acquired over 25,000 subscribers from three primary vertical markets: rental vehicle, commercial transport and field service.
"We have developed an impressive subscriber acquisition engine, which we now intend to direct toward larger accounts, our most cost effective path to expedited growth," said Donald E. Simmonds, president and CEO. "With our automation projects engaging, we can continue our growth while making this further substantial reduction in our operating infrastructure costs."
AirIQ offers a hardware and software solution for vehicle location, mapping and various kinds of optimization and data exchange.