Accuride Corporation President and CEO Rick Dauch has received the Quality Leader of the Year Award from the Automotive Division of the 80,000-member American Society for Quality.


The ASQ Automotive Division presents its Quality Leader of the Year Award to a deserving professional who, while not formally in the Quality profession, demonstrates outstanding support for the execution of Quality and improvement systems. After joining Accuride as President and CEO in February 2011, Rick Dauch launched a company-wide initiative to adopt consistent Quality systems and lean manufacturing principles company wide as part of the company's push to deliver more dependable performance for customers.

"I'm honored to receive this award on behalf of the three thousand associates who make Quality a reality at Accuride," Dauch said. "Quality is not free, it's an investment. Achieving world class operations requires that you invest in the 'four P's:' people, product technology, process technology, and procedures and systems. If you don't, you'll spend your money instead on things like scrap, rework, premium freight, and warranty. That's why I remain a committed, outspoken champion for Quality."

Dauch was honored at the organization's 2012 Awards Banquet held in Rochester Hills, Mich. The annual event honors outstanding industry leaders and dedicated volunteers who have made significant contributions to Automotive Quality.