ABF Freight System Inc., Fort Smith, Ark., has re-engineered its web site at abf.com, offering a simpler graphical interface, streamlined applications and industry-first advances in automated personalization.

Behind-the-scenes technology optimizes the user interface, based upon the specific usage patterns of each customer. Dock managers, customer service representatives, logistics executives and others using ABF’s online services will find an environment that intuitively redesigns itself to provide that customer with ultimate control.
In addition, a new, information-rich home page details within a single interface all shipments picked up, due or delivered within a rolling three-week window. The new interface provides quick links to management reports and shipping documents as well as previous bills of lading and pickup requests.
Streamlined navigation and simplified access to pages improves the readability of page content, and reduces page download times while reducing completion times for users. For example, a new “Short Form” version of ABF’s pickup request preloads shipper contact and location data, shortening the process time in scheduling a pickup.
“The changes to abf.com are more than your standard web site facelift,” noted ABF President and CEO Bob Davidson.