31st Shell Rotella SuperRigs Pulls into Wisconsin
The 31st annual Shell Rotella SuperRigs competition gets underway Thursday and runs through Saturday in Tomah, Wis., as part of the Budweiser Dairyland Super National Truck & Tractor Pull.

2007 Peterbilt 279 of 2012 Shell Rotells SuperRigs Best in Show winner John O’Keefe.
The 31st annual Shell Rotella SuperRigs competition gets underway Thursday and runs through Saturday in Tomah, Wis. as part of the Budweiser Dairyland Super National Truck & Tractor Pull.

2007 Peterbilt 279 of 2012 Shell Rotells SuperRigs Best in Show winner John O’Keefe.
The event is one of the premier truck beauty contest for actively working trucks. Truckers from across the United States and Canada will compete for cash and prizes valued at approximately $25,000. Twelve drivers will also be selected to have their truck featured in the 2014 Shell Rotella SuperRigs calendar.
Contestants and attendees will also be able to see the National Tractor Pullers Association competition at the Monroe County Fairgrounds.
“This is the first time we have joined the hard working truckers of Rotella SuperRigs with another major event and we expect this to be a great weekend of competition,” said Chris Guerrero, global brand manager, Shell Rotella.
SuperRigs entrants can register on site upon arrival and enter the judging line whenever they are ready. Judging will take place between 7:30 a.m. and 5 p.m. on Thursday and Friday, and between 7:30 a.m. and 12 p.m. on Saturday. Judging takes about 20 minutes, and contestants do not need to be present to win. The presentation ceremony for the awards will take place at 1:30 p.m. on Saturday
The truck beauty contest is free to all participants. Every entrant will receive a gift package, while supplies last. Trucks entered in Shell the contest are judged by industry professionals who work for major trucking publications or broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality, and workmanship. 24 working trucks receive awards for categories such as Best of Show, Tractor, Tractor/Trailer Combination and Classic
Shell is also sponsoring three-time Mini Modified champion puller Larry Koester and his son Adam, the 2007 NTPA Mini Modified champion. Both will compete in their Shell Rotella-sponsored tractors in Tomah and will be available to meet SuperRigs attendees.
The NTPA Budweiser Dairyland Super Nationals will be held beginning on Thursday night and two sessions each will be held on Friday and Saturday and the finals will be Sunday.
The SuperRigs light contest will be held at 9 p.m. on Friday followed by the annual trucker’s parade showcasing SuperRigs contestants.
Saturday will include an on-site live auction in which all proceeds will be donated to benefit the Veterans Assistance Association. A variety of items will be auctioned, miscellaneous racing memorabilia; including the deck lid from the No. 22 Shell-Pennzoil car of Joey Logano which featured Shell Rotella SuperRigs in the Cup race at Bristol Motor Speedway on March 17.
Truckers who can’t attend the Rotella SuperRigs can enter Rotella Virtual SuperRigs through July 10. Drivers can upload a photo of their truck for a chance to be the Rotella Virtual SuperRigs People’s Choice Winner. The truck with the most votes will win $500 and voting is open until July 31.
For updates about Shell Rotella SuperRigs visit Rotella.com
Shell Rotella SuperRigs Event Schedule
Thursday, June 20
Rotella SuperRigs
7:30 am Event Registration/Judging Line
5:00 pm Registration/Judging Close for the day
10:30 pm Mini Truck Parade On Track
NTPA
5:00 pm Grandstand/Track Area Gates Open
7:00 pm Light Unlimited, TWD, Super Stock Open, Modified Mini tractors
Friday, June 21
Rotella SuperRigs
7:30 am Event Registration/Judging Line Opens
3:00 pm Mini Truck Parade On Track
5:00 pm Registration/Judging Closes
5:30 pm Contestant Dinner
9:00 pm SuperRigs Lights Contest
10:00 pm Truck Parade On Track/Fireworks
NTPA
9:30 am Grandstand/Track Area Gates Open
11:00 am Super Farm Tractor, Light Super Stock Tractor, Light Unlimited, Super Stock Tractor-Diesel
6:00 pm Modified Tractor, Pro Stock Tractor, FWD Trucks, Super Semis
Saturday, June 22
Rotella SuperRigs
7:30 am Event Registration/Judging Line Opens
10:00 am Live Charity Auction
11:00 am Registration Line Closes
12:00 pm Judging Line Closes
1:30 pm Shell Rotella SuperRigs Awards Presentation and Charity Check Presentation
More Drivers

Truck Drivers Need More Than Another Alert
Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.
Read More →
FMCSA Removes 110 Truck Driver Training Schools from Certified ELDT List
Federal regulators also are targeting more than 160 additional training providers and launching a nationwide audit of third-party CDL skills testers as part of a broader crackdown on trucking fraud.
Read More →
Hours of Service Pilot Programs: FMCSA Readies for 2027 Rollout
Two pilot programs could eventually reshape hours-of-service rules, giving truck drivers options to pause their 14-hour clock or use longer split sleeper rest periods.
Read More →
Medical Cards, English Proficiency Reshape Roadcheck Violations
Medical-card violations jumped to the top of the driver out-of-service list during CVSA’s 2026 International Roadcheck, while English-language proficiency violations appeared among the leading violations for the first time.
Read More →
Driver Trust Can Make or Break the Success of Fleet Safety Technology
New Teletrac Navman research suggests that onboarding, transparency about driver data, and positive feedback can play a significant role in how commercial drivers respond to safety and coaching technology.
Read More →
EEOC Sues KLLM Over Alleged Sex Discrimination in Driver Training
KLLM is facing a federal sex-discrimination lawsuit over policies the EEOC alleges put female truck driver trainees at a disadvantage.
Read More →
FMCSA Moves to Codify English Language Requirements for Commercial Drivers
By changing regulations on English-language proficiency requirements for commercial drivers, rather than relying on a guidance memo, the FMCSA said future administrations won't be able to walk back the Trump administration's stricter enforcement with just a memo.
Read More →Drivers Put Western Star Trucks to the Test at Star Nation Experience
Watch to get an inside look at the Western Star trucks, technology, and community behind the Star Nation Experience 2026!
Read More →
Trump Administration Looks to Put More Veterans Behind the Wheel
The Freedom Haulers program pulls together existing and expanded programs at several federal agencies to recruit veterans to drive commercial heavy-duty trucks and cut the red tape for them to get a CDL, training, and employment.
Read More →
Putting Mack’s Command Steer to the Test
A test drive of Mack’s Command Steer active steering system evaluates how it can make truck driving easier and less tiring.
Read More →
