The 31st annual Shell Rotella SuperRigs competition gets underway Thursday and runs through Saturday in Tomah, Wis. as part of the Budweiser Dairyland Super National Truck & Tractor Pull.
31st Shell Rotella SuperRigs Pulls into Wisconsin
The 31st annual Shell Rotella SuperRigs competition gets underway Thursday and runs through Saturday in Tomah, Wis., as part of the Budweiser Dairyland Super National Truck & Tractor Pull.

2007 Peterbilt 279 of 2012 Shell Rotells SuperRigs Best in Show winner John O’Keefe.

The event is one of the premier truck beauty contest for actively working trucks. Truckers from across the United States and Canada will compete for cash and prizes valued at approximately $25,000. Twelve drivers will also be selected to have their truck featured in the 2014 Shell Rotella SuperRigs calendar.
Contestants and attendees will also be able to see the National Tractor Pullers Association competition at the Monroe County Fairgrounds.
“This is the first time we have joined the hard working truckers of Rotella SuperRigs with another major event and we expect this to be a great weekend of competition,” said Chris Guerrero, global brand manager, Shell Rotella.
SuperRigs entrants can register on site upon arrival and enter the judging line whenever they are ready. Judging will take place between 7:30 a.m. and 5 p.m. on Thursday and Friday, and between 7:30 a.m. and 12 p.m. on Saturday. Judging takes about 20 minutes, and contestants do not need to be present to win. The presentation ceremony for the awards will take place at 1:30 p.m. on Saturday
The truck beauty contest is free to all participants. Every entrant will receive a gift package, while supplies last. Trucks entered in Shell the contest are judged by industry professionals who work for major trucking publications or broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality, and workmanship. 24 working trucks receive awards for categories such as Best of Show, Tractor, Tractor/Trailer Combination and Classic
Shell is also sponsoring three-time Mini Modified champion puller Larry Koester and his son Adam, the 2007 NTPA Mini Modified champion. Both will compete in their Shell Rotella-sponsored tractors in Tomah and will be available to meet SuperRigs attendees.
The NTPA Budweiser Dairyland Super Nationals will be held beginning on Thursday night and two sessions each will be held on Friday and Saturday and the finals will be Sunday.
The SuperRigs light contest will be held at 9 p.m. on Friday followed by the annual trucker’s parade showcasing SuperRigs contestants.
Saturday will include an on-site live auction in which all proceeds will be donated to benefit the Veterans Assistance Association. A variety of items will be auctioned, miscellaneous racing memorabilia; including the deck lid from the No. 22 Shell-Pennzoil car of Joey Logano which featured Shell Rotella SuperRigs in the Cup race at Bristol Motor Speedway on March 17.
Truckers who can’t attend the Rotella SuperRigs can enter Rotella Virtual SuperRigs through July 10. Drivers can upload a photo of their truck for a chance to be the Rotella Virtual SuperRigs People’s Choice Winner. The truck with the most votes will win $500 and voting is open until July 31.
For updates about Shell Rotella SuperRigs visit Rotella.com
Shell Rotella SuperRigs Event Schedule
Thursday, June 20
Rotella SuperRigs
7:30 am Event Registration/Judging Line
5:00 pm Registration/Judging Close for the day
10:30 pm Mini Truck Parade On Track
NTPA
5:00 pm Grandstand/Track Area Gates Open
7:00 pm Light Unlimited, TWD, Super Stock Open, Modified Mini tractors
Friday, June 21
Rotella SuperRigs
7:30 am Event Registration/Judging Line Opens
3:00 pm Mini Truck Parade On Track
5:00 pm Registration/Judging Closes
5:30 pm Contestant Dinner
9:00 pm SuperRigs Lights Contest
10:00 pm Truck Parade On Track/Fireworks
NTPA
9:30 am Grandstand/Track Area Gates Open
11:00 am Super Farm Tractor, Light Super Stock Tractor, Light Unlimited, Super Stock Tractor-Diesel
6:00 pm Modified Tractor, Pro Stock Tractor, FWD Trucks, Super Semis
Saturday, June 22
Rotella SuperRigs
7:30 am Event Registration/Judging Line Opens
10:00 am Live Charity Auction
11:00 am Registration Line Closes
12:00 pm Judging Line Closes
1:30 pm Shell Rotella SuperRigs Awards Presentation and Charity Check Presentation
More Drivers

Federal Proposal Would Allow Pell Grants for Shorter-Term Job Training
The Department of Labor plans to expand Pell Grant eligibility to some shorter workforce training programs, a move the American Trucking Associations said will help strengthen commercial driver training schools and diesel technician training programs.
Read More →
Owner-Operator Model Gets Boost as DOL Proposes 2024 Independent Contractor Definition Reversal
For an industry that has watched this issue go back and forth for years, the independent contractor proposal marks the latest swing in the regulatory pendulum.
Read More →
FMCSA Reinstates Field Warrior ELD to Registered Device List
One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.
Read More →
How One Company is Using Smart Suspension Technology to Reduce Driver Injuries and Improve Retention
America’s Service Line adopted Link’s SmartValve and ROI Cabmate systems to address whole-body vibration, repetitive strain, and driver turnover. The trucking fleet is already seeing measurable results.
Read More →
CarriersEdge Announces 2026 Best Fleets to Drive For
The 18th annual contest recognizing the best workplaces for truck drivers sees changes to Top 20, Hall of Fame
Read More →
FMCSA Targets 550+ ‘Sham’ CDL Schools in Nationwide Sting Operation
The Federal Motor Carrier Safety Administration issued more than 550 notices of proposed removal to commercial driver training providers following a five-day nationwide enforcement sweep. Investigators cited unqualified instructors, improper training vehicles, and failure to meet federal and state requirements.
Read More →
DOT Alleges Illinois Issued Illegal Non-Domiciled CDLs
Illinois is the latest state targeted and threatened with the loss of highway funding by the U.S. Department of Transportation in its review of states' non-domiciled CDL issuance procedures. The state is pushing back.
Read More →
FMCSA Locks in Non-Domiciled CDL Restrictions
After a legal pause last fall, FMCSA has finalized its rule limiting non-domiciled commercial driver's licenses. The agency says the change closes a safety gap, and its revised economic analysis suggests workforce effects will be more gradual than first thought.
Read More →
Trucker Path Names Top Truck Stops for 2026
Truck driver ratings reveal the best chain and independent truck stops in the country.
Read More →6 Dashcam Tactics to Improve Safety & ROI
6 intelligent dashcam tactics to improve safety and boost ROI
Read More →
