Related: Trucking’s Best Honored at ATA MC&E
2017 Trucking Image Award Winners Honored at ATA Conference
Winners of the 2017 Mike Russell Trucking Image Award, honoring individuals and organizations that have worked on behalf of the industry, were announced by American Trucking Associations at the Management Conference & Exhibition in Orlando.

ORLANDO — Winners of the 2017 Mike Russell Trucking Image Award, honoring individuals and organizations that have worked on behalf of the industry, were announced by American Trucking Associations at the Management Conference & Exhibition in Orlando.
The Mike Russell Trucking Image Awards are named in honor of the late Mike Russell, a trucking industry supporter and former ATA vice president of public affairs. The award is sponsored this year by HireRight.
“Every person working in the trucking industry has the responsibility to advocate on its behalf and demonstrate the safety-first mentality of the trucking industry to the public,” said Kevin Burch, ATA chairman and president of Jet Express. “The winners we present today embody this award. These companies, organizations and individuals have gone above and beyond over the past several years to establish positive awareness of the trucking industry.”
This year’s winners are:
The Arkansas Trucking Association Foundation for its efforts to leverage local relationships to amplify the American Trucking Associations national agenda, and setting an example of how to build a network of advocates who positively represent the trucking industry;
Load One for its substantial involvement in Trucking Moves America Forward and company-wide efforts to elevate pro-trucking national statements through their image programs, trailer wraps, and work in their local community;
Truckers Against Trafficking for its outreach in the community, on social media, and on the highways to put an end to human trafficking;
Herschel Evans, Holland Inc., for representing the industry through his role as an America’s Road Team Captain, lifetime commitment to safe driving, and his establishment of the Safety Drive for a Cure truck driving competition to support the Pediatric Brain Tumor Foundation, which has grown to attract national attention and tens of thousands of dollars in donations.
“The Mike Russell Trucking Image Award helps us recognize the ways in which individuals, organizations, and companies are committed to promoting the trucking industry to the public in new ways,” said Steven Spencer, managing director of transportation at HireRight. “These award winners continue to contribute to the advancement of our industry’s positive message and magnify the work of the many great people working in the trucking industry.”
More Fleet Management

Why This Trucking Recovery Is Different
Freight demand remains sluggish, but rising costs and tougher enforcement have taken enough capacity out of the market to change the outlook for motor carriers.
Read More →
Platform Science Adds Dispatch and Safety Tools
Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.
Read More →
PrePass Intelligence Mines Fleet Bypass, Toll and Safety Data
PrePass Intelligence helps fleets measure bypass savings, flag potential toll overcharges, and spot suspicious transactions by combining data from separate systems.
Read More →
Motive Adds AI Agents for Fleet Operations
New tools automate follow-up on fleet data, from maintenance work orders to driver alerts, with two-way voice conversations planned for later this year.
Read More →Can You Beat Our Trucking Trivia Challenge?
Test your truck knowledge with 19 trivia questions from Heavy Duty Trucking Exchange. Can you keep up with the fleet pros?
Read More →
BeyondTrucks Adds Rules Checks to Dispatch
New Compatibility Engine checks driver qualifications, equipment requirements and fleet policies before loads are dispatched.
Read More →
Diesel Prices Hijack Trucking’s Worry List
ATRI’s annual survey finds cautious optimism about freight, but diesel costs, litigation, and insurance continue to squeeze fleets. Drivers have different priorities on several issues.
Read More →
Nomination Deadline Extended for HDT Emerging Leaders
Just a few more days to nominate accomplished trucking fleet professionals under 40 who are making an impact and helping lead the industry forward for the HDT Emerging Leaders award. Deadline extended to October 20!
Read More →
What Will ATA’s New Leader Bring to Trucking's Table?
Incoming President and CEO Mark Colson’s record in Alabama offers clues about his priorities and approach following Chris Spear’s abrupt departure as the head of the American Trucking Associations.
Read More →
Volvo, Waabi Start Commercial Autonomous Operations in Texas
Volvo VNL Autonomous trucks, powered by the Waabi Driver, are hauling freight directly to third-party facilities for a customer in Texas.
Read More →
