"Learn More, Earn More: Techniques & Tools for Growing Your Business" is the theme for the 2008 Aftermarket eForum. Now entering its eighth year, this year's event will be held July 14-16 at the Hyatt Regency O'Hare in Chicago.

Scott Luckett, vice president for technology standards and solutions at AAIA, will provide an explanation of the conference theme during his keynote address. Scheduled during the general session portion of the 2008 eForum, Luckett will offer an overview of the standards, best practices and emerging developments that will define the future of eBusiness for the industry.
"It's understandable that the topic of standards and best practices tends to put some people to sleep - but that is not my objective at the eForum," said Luckett. "So, I intend to take a completely different approach in explaining the good work that is going on in information technology. I plan to talk about money."
Widespread adoption of standards-based technology has three principal impacts on aftermarket businesses, including increased sales, reduced returns and improved profit margins through increased efficiencies.
"I realized we were going about it all wrong - trying to explain the benefits of technology by talking about schemas and data synchronization. Those, in the audience of the eForum who practice IT every day, already understand the advantage of industry standards - they don't have to be told," Luckett said. "Our purpose is to break it down into terms and messages that non-technical decision makers can understand, apply to their own business and convert into action."
For more information, visit www.aftermarketforum.com or contact Barbara Clark of AAIA at (301) 654-6664.