All That's Trucking
Deborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
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SEARCHMENUSEARCHDeborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
A new image campaign was announced at ATA’s annual Management Conference and Exhibition. Are you yawning? Another one, you say? What’s so special about this one? Read on.
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How does Santa do what he does? It's a source of speculation among kids of all ages every Christmas season. What if Santa used an intelligent location platform to plan his route around the world?
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Volvo Trucks has had good success with its series of viral videos illustrating the precision steering on its European trucks, but it hit the ball out of the park with its most recent effort, "The Epic Split," which became the most viewed automotive commercial on YouTube ever.
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Phil Byrd, the new chairman of the American Trucking Associations, may offer a little different perspective as an executive with a relatively small company, according to a report in his local paper.
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"Lana R. Batts and trucking are joined at the axle." So reads the opening sentence of a profile of Batts in DC Velocity, a magazine for distribution center managers and executives, where she talks about trucking and her latest endeavor, driver screening.
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What were you doing 50 years ago, when you heard that JFK had been assassinated? If you’re age 55 or older, you probably remember that moment clearly, sociologists say. Senior Editor Tom Berg, who’s now 70, recalls how news of the event directly affected his part-time truck-driving job.
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