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All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Trucking•by Deborah Lockridge•February 28, 2014

When Goals Don’t Make Sense

At our company, it’s annual review time. Part of the process involves setting goals for the coming year, which are supposed to be “attainable with a stretch” – challenging, but reachable.

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All That's Trucking•by Deborah Lockridge•February 20, 2014

Love's Marks 50 Years by Giving Back to Community

Corporate anniversaries are often marked with special parties for employees, customers and communities. But Love's celebrated its 50th anniversary on Valentine's day with hundreds of employees volunteering in the community.

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All That's Trucking•by Deborah Lockridge•February 11, 2014

Recruiting Women Drivers: Trucking as a Career Choice

The under-representation of women in the trucking industry is a special interest of Editor in Chief Deborah Lockridge, whether it's behind the wheel or in the board room. Her "All That's Trucking" blog post highlights three companies who are actively recruiting women drivers.

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All That's Trucking•by Deborah Lockridge•February 5, 2014

Snow and Social Media

Twitter and Facebook are a valuable way of sharing information that becomes especially apparent in the hazardous winter weather we've been facing, says Deborah Lockridge in her "All That's Trucking" blog.

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All That's Trucking•by Deborah Lockridge•February 3, 2014

Infrastructure and a 1949 Hudson

Can a man in a rusted old 1949 Hudson help bring attention to the nation's crumbling infrastructure and help grow interest in funding improvements? Editor in Chief Deborah Lockridge introduces you to Dan McNichol and his Dire States project in her "All That's Trucking" blog.

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All That's Trucking•by Deborah Lockridge•January 15, 2014

Winning the Information Race

Trucking today runs on information as much as it does diesel fuel. The days of sending a truck out and not knowing where it was unless the driver found a pay phone and called in to tell you are long behind us. Today we can not only know where that truck is, we can know if the driver’s speeding, if the trailer’s at the right temperature, even if a tire is low on air.

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