All That's Trucking
Deborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
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SEARCHMENUSEARCHDeborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
Can a man in a rusted old 1949 Hudson help bring attention to the nation's crumbling infrastructure and help grow interest in funding improvements? Editor in Chief Deborah Lockridge introduces you to Dan McNichol and his Dire States project in her "All That's Trucking" blog.
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Trucking today runs on information as much as it does diesel fuel. The days of sending a truck out and not knowing where it was unless the driver found a pay phone and called in to tell you are long behind us. Today we can not only know where that truck is, we can know if the driver’s speeding, if the trailer’s at the right temperature, even if a tire is low on air.
Read More →A new image campaign was announced at ATA’s annual Management Conference and Exhibition. Are you yawning? Another one, you say? What’s so special about this one? Read on.
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How does Santa do what he does? It's a source of speculation among kids of all ages every Christmas season. What if Santa used an intelligent location platform to plan his route around the world?
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Volvo Trucks has had good success with its series of viral videos illustrating the precision steering on its European trucks, but it hit the ball out of the park with its most recent effort, "The Epic Split," which became the most viewed automotive commercial on YouTube ever.
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Phil Byrd, the new chairman of the American Trucking Associations, may offer a little different perspective as an executive with a relatively small company, according to a report in his local paper.
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