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All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

Boy Scouts, Trucker Buddy Team up for Trucking Image at MATS

If you are at the Mid-America Trucking Show on Saturday, you may see a lot of Boy Scout uniforms. Find out why in Deborah Lockridge's "All That's Trucking" blog.

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Driver Has a Lot to Sing About (Video)

The Mid-America Trucking Show is next week, says Deborah Lockridge in her "All That's Trucking" blog, which means lots of invitations to visit various booths at the Louisville show. One of the most unusual has been the opportunity to meet with a "celebrity in the making," Brad James.

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Showcasing the Life of a Diesel Tech

Dealers and fleets share a common problem -- finding and keeping qualified technicians. One dealer has developed a series of online videos, or webisodes, designed to showcase diesel technician as a career opportunity.

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Taking the Infrastructure Message to the Streets

As the federal government struggles to figure out how to fund the nation's infrastructure, states are increasingly taking matters into their own hands. One group in Iowa is pushing state legislators to act.

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Could Growing Popularity of Intermodal Actually Mean Fewer Drays?

While some trucking companies have added short-haul rail intermodal dray services to their mix of options, some shippers are looking to cut down the amount they spend on drayage by building distribution centers right alongside rail facilities.

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All That's Truckingby Deborah LockridgeFebruary 28, 2014

When Goals Don’t Make Sense

At our company, it’s annual review time. Part of the process involves setting goals for the coming year, which are supposed to be “attainable with a stretch” – challenging, but reachable.

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