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All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Truckingby Deborah LockridgeOctober 6, 2017

Autonomous Truck Technology: Stepping Stones and Stumbling Blocks

There's no doubt that research and development work on the building blocks of autonomous and automated truck techologies is proceeding apace. It was one of the key themes at the inaugural North American Commercial Vehicle Show in Atlanta recently. But it may yet be quite a while before people truly trust these technologies -- or before large numbers of fleets find them to be a worthwhile investment.

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All That's Truckingby Deborah LockridgeSeptember 14, 2017

Can a Fleet of Many Colors Help Recruit and Retain Drivers?

In the quest to attract and retain drivers, these three trucking companies have found that a fleet of colorful tractors is one stepping stone on the path to success. Learn why in Deborah Lockridge's All That's Trucking blog.

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All That's Truckingby Deborah LockridgeAugust 21, 2017

The Race to 10 MPG

Last year, our annual special June fuel issue focused on the question of how feasible it was to hit 10 mpg in real-world operations, not a million-dollar concept SuperTruck. This summer, a couple of initiatives are putting that to the test.

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All That's Truckingby Deborah LockridgeAugust 10, 2017

Meritor Looks to Electrified Future

Meritor, in the midst of a three-year push to unveil 20 significant new products as part of its growth strategy, is also looking to a not-so-distant future where electrification will be a major factor in commercial trucks.

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Unboxing New Volvo Truck Sets Records in More Ways Than One

What’s more compelling than watching someone walk between two moving big rigs on a highline? Watching a giggling curly-headed 3-year-old open the world’s biggest box to unveil a shiny new Volvo tractor-trailer, apparently.

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How the Right Training Can Help Promote Trucking as a Profession

Ongoing training is an important element of advancement in most professions. Yet all too often in our industry, truckers view training as punishment. Deborah Lockridge talks with one company about how online training can make a difference.

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