Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Using Technology To Grow and Stay Competitive

Sweetland Transport is a small trucking company relying on new technology not only to survive but to continue growing.

Jim Beach
Jim BeachTechnology Contributing Editor
Read Jim's Posts
February 19, 2015
Using Technology To Grow and Stay Competitive

Sweetland Transport anticipates a growth rate of more than 150% this year over last.

2 min to read


Sweetland Transport anticipates a growth rate of more than 150% this year over last.

If you don’t have a TMS in this day and age, I don’t think your chance of survival is that high,” says Miki Gavriloski, operations manager for Sweetland Transport, Sterling Heights, Mich. “The more technology you have and can offer your customers, the greater your chance of survival.”

Ad Loading...

Sweetland is a new company, formed in June 2012 with one truck. The company now runs 35 tractor-trailers and five straight trucks, providing expedited and truckload service to the automotive industry in the Midwest.

Ad Loading...

Gavriloski credits the company’s quick growth (he anticipates a growth rate of more than 150% this year over last) with its decision to deploy trucking management software from Sylectus and with joining Sylectus’ Alliance Pro network in January 2013, which enabled them to find loads and meet its customers’ needs while growing their own fleet.

“As a new company starting up, we didn’t have access to much freight. One thing that helped us more than anything was connecting with other Sylectus customers to get freight from them.”

Another benefit when first starting out was that being on the network added a level of trust, Gavriloski says. Then once they established customers, “we were able to keep them.”

Belonging to the network helps reliably serve customers, he adds. “A lot of times, if you don’t have your own vehicles available, you can reach out to others in the network and meet your customers’ needs, which is critical. Being in the automotive marketplace, everything is time-sensitive, everything is expedited.”

“With the software, I now have the luxury of going home at 5 or 6 in the evening and with my tablet or my phone, I have access to everything that’s going on.”

Ad Loading...

Since the software is cloud-based, Gavriloski has access to company data from anywhere. Drivers, dispatchers and others can access the back office software via a number of devices including in-cab devices, tablets and smartphones.

“Even if I’m not sitting at my computer and someone calls for an update, I can check it on my phone,” he says. Staying on top of the business is a key part of any operation. “With the software, I now have the luxury of going home at 5 or 6 in the evening and with my tablet or my phone, I have access to everything that’s going on.”

The company plans to add another 40 trucks over the next year, Gavriloski says. “Our next step is to become a broker and offer freight on the Sylectus load board. It will be a learning process once we get to that level, but I’m confident it will benefit us.” 


Subscribe to Our Newsletter

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →