Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Owner-Operators: Selecting for Success

When we caught up with Miles Verhoef, he'd spent the day in Fargo, N.D., looking for - and not finding - the right load for his drop-deck flatbed

Oliver Patton
Oliver PattonFormer Washington Editor
Read Oliver's Posts
April 13, 2012
Owner-Operators: Selecting for Success

Miles Verhoef, pictured with his dog Trixie, keeps cost down by eating in his truck and using an APU to limit idling.

3 min to read


When we caught up with Miles Verhoef, he'd spent the day in Fargo, N.D., looking for - and not finding - the right load for his drop-deck flatbed.



"I'm a little picky about what I haul," he says.

There's plenty of freight, but much of it doesn't pay enough to cover his costs, much less his profit. "Obviously I'm not going to want to go for a rate that's not going to cover my cost of operation."

It's astonishing to Verhoef how many wanna-be owner-operators don't understand this fundamental or even cost of operation.

This means he spends time sitting, or "bouncing" empty to somewhere he can pick up a good load, but he still sees it as good business.

"It just doesn't make sense to take the profits from one load to basically pay to haul somebody else's load."

Verhoef, 46, learned the trade working as a company driver for 16 years then as a lease driver for five. The leasing gig was sweet, he says. He was the number one outside contractor to a carrier that delivered to mom-and-pop drug stores and Ben Franklin stores in the Great Lakes region.
"The money was good, and I was home every weekend."

Then management decided to get rid of the fleet and instead go with the cheapest transportation they could get.

"They ended up losing about 20% of their customer base," Verhoef says.

The lesson - that you get what you pay for - was a good one to take into the next stage of his career.

In 2003 Verhoef got DOT authority and went out on his own with a 1999 Peterbilt 379.

For a number of years, he hauled refrigerated foodstuffs, at one point adding another tractor and a couple more trailers.

He didn't mind the deliveries in the wee hours of the morning and multiple stops, but he did not like the way he was treated. "You're basically lower than dirt at most of these grocery warehouses."

About a year ago, he bought a flatbed and now hauls a wide mix of cargo, from the occasional steel coil to construction equipment, locomotive parts and, most recently, hay from the upper plains to drought-stricken Texas and Oklahoma.

He keeps his costs down with an APU to limit idling, and he eats most of his meals in the truck. He manages his fuel economy the old-fashioned way: He slows down.

"If I run 70 mph, my mileage is around 5.75 mpg. If I slow down to 60 mph I can increase that to 6.75 mpg. That makes a significant difference, especially when fuel prices go up."

It's hard to manage a surcharge when you're working load-to-load through brokers, he says. "You base your quote on your costs."

His truck is paid for. Although the maintenance costs are slightly higher than a new rig, if he stays on top of them, they're manageable - and there's a big difference in insurance costs.

Verhoef is on the road up to seven weeks in between time home at the family farm about 250 miles north of Billings, Mont. "Between the North Pole and nowhere."

An alternate board member of the Owner-Operator Independent Drivers Association, he keeps up on the rules, maintains his truck and operates safely.

Safety is a lesson he learned early. At 18, he rolled his father's tractor-trailer loaded with 65 head of cattle. "I was going too fast, I didn't have any brakes and I was inexperienced. I totaled Dad's truck and killed 10 cows. It wasn't a good thing.

"But by golly, I've learned a lot since then."

To read more about the new breed of owner-operator, click here.

From the April 2012 issue of HDT.

Subscribe to Our Newsletter

More Fleet Management

Daimler-Class8 partnership.
Fleet Managementby News/Media ReleaseFebruary 2, 2026

DTNA Partners with Class8 to Expand Digital Services for Freightliner Owner-Operators

A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.

Read More →
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Ad Loading...
M&A illustration with Werner and FirstFleet logos
Fleet Managementby Deborah LockridgeJanuary 29, 2026

Werner Expands Dedicated Fleet Nearly 50% With FirstFleet Acquisition

The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.

Read More →
Bobit Business Media B2X Rewards.
Fleet Managementby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches B2X Rewards Engagement Program

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Read More →
Trucking Trends series graphic
Fleet Managementby Deborah LockridgeJanuary 29, 2026

AI is Reshaping Trucking in 2026, from the Back Office to the Shop

Trucking’s biggest technology shifts in 2026 have one thing in common: artificial intelligence.

Read More →
Ad Loading...
Column graphic illustration with Deborah Lockridge head shot and a small fleet truck in the background
Fleet Managementby Deborah LockridgeJanuary 27, 2026

Why Small Trucking Fleets Are Still Standing [Commentary]

Why discipline, relationships, and focus have mattered more than size for smaller trucking fleets during the freight recession.

Read More →
Fleet Managementby Deborah LockridgeJanuary 23, 2026

Cargo Theft Is Surging. A Bill in Congress Could Help. [Video]

Cargo theft losses hit $725 million last year. In this HDT Talks Trucking Short Take video, Scott Cornell explains how a bill moving in Congress could bring federal tracking, enforcement, and prosecutions to help address the problem.

Read More →
CargoNet infographic showing 2025 cargo theft trends
Fleet Managementby Deborah LockridgeJanuary 22, 2026

Cargo Theft Losses Jump 60% in 2025 as Criminals Target Higher-Value Freight

Cargo theft activity across North America held relatively steady in 2025 — but the financial damage did not, as ever-more-sophisticated organized criminal groups shifted their cargo theft focus to higher-value shipments.

Read More →
Ad Loading...
Phillips Connect -- McLeod smart trailer TMS.
Fleet ManagementJanuary 22, 2026

Phillips Connect, McLeod Integrate Smart Trailer Data into TMS Workflows

A new partnership between Phillips Connect and McLeod allows fleets to view trailer health, location, and cargo status inside the same McLeod workflows used for planning, dispatch, and execution.

Read More →