Western Star has a new vocational truck coming soon. But you won’t be able to see the fully revealed vehicle until this summer. At the Conexpo-Con/Agg construction trade show in Las Vegas, Nevada, March 9-12, Western Star gave attendees a sneak-peek at the new truck, which it said draws upon Daimler Trucks’ global engineering resources for the new design.
“When developing new products, we first evaluate what our customers need, and apply our vocationally focused design and development expertise together with our global technology and engineering resources to create a solution that will benefit our customers’ profitability,” said David Carson, senior vice president, vocational sales and marketing, Daimler Trucks North America. “We’re deeply committed to the vocational market and are looking forward to adding the toughest Western Star yet to our portfolio.”
The new Western Star truck is part of parent company DTNA’s recently announced segment strategy to deepen its focus on segment-specific needs, Carson noted. The new structure strengthens DTNA’s customer- and application-focused commitment to vocational customers, he said, while the new truck leverages the global design and engineering resources of Daimler.
In 2019, Western Star introduced an enhanced version of its best-selling truck model, the 4700, which includes updates such as a refreshed interior, more powertrain options, additional body-builder-friendly features, and new active safety features. Western Star recently built its 200,000th truck, and its newest truck will continue Western Star’s emphasis on productivity, driver comfort and safety, while retaining the distinctive styling of a Western Star truck, according to company officials.