Trucking Moves America Forward plans to launch an advertising and digital campaign to thank truck drivers during National Truck Driver Appreciation Week which takes place from Sept. 9-15, 2018.
TMAF will reach out to the public in person and online and encourage people across the country to thank a truck driver with its #ThankATrucker campaign. TMAF will use billboard advertisements along interstate highways to thank truckers and remind motorists of the importance of the trucking industry. The billboards will feature award-winning truck drivers from different states and remind the public of how critical trucking is to move essentials such as food, gas, or medicine.
Billboards will appear on highways in Baltimore, Md.; Las Vegas, Nev.; Reno, Nev.; Indianapolis, Ind.; Des Moines, Iowa; Conway, Ark.; Little Rock, Ark.; Charlotte, N.C.; Dallas, Texas; Nashville, Tenn.; Dayton, Ohio and Buffalo, N.Y.
TMAF will also thank drivers over the radio, including on iHeartRadio, Road Dog Trucking Radio on Sirius XM, and Westwood One's Red Eye Radio. You can listen to the radio spots at the TMAF website.
The digital campaign will feature messages thanking drivers across social media such as Facebook, Twitter, LinkedIn, and Instagram.
In addition to the advertising and digital campaign, TMAF will also publish an op-ed titled, "Celebrating truck driver's contributions to our country," on Foxnews.com.