Bridgestone Names Commercial Tire Marketing Director

Bridgestone Americas has named Ben Johnson director of marketing of its commercial truck bus radial (TBR) tire business unit.

Johnson will lead the marketing and channel strategy for Bridgestone, Firestone, and Dayton commercial truck tires in the U.S. and Canada. He succeeds Michelle Lane in the role, who earlier this year accepted the executive director of marketing role for the  company's Firestone Building Products unit.

Prior to joining Bridgestone, Johnson worked at Kimberly-Clark Corporation for seven years in global brand marketing roles. He most recently led Kimberly-Clark’s Family Sector in Italy, where he headed a transformation program that included organization design, channel development, brand communications, and go-to-market strategy. He also previously worked in marketing at General Mills\

Johnson also held roles of increasing responsibility while serving on surface ships as an officer in the U.S. Navy. He graduated from the United States Naval Academy with a degree in economics and also holds an MBA from Indiana University.

“Ben is a proven marketing strategist who has delivered great results for many leading brands at a global level. He will play a key role in delivering the total value proposition of our products, technologies and services to fleet customers,” said Eric Higgs, vice president of marketing, commercial group, U.S. & Canada, Bridgestone Americas Tire Operations.

Related: Bridgestone Launches New Tires Aimed at Waste Industry