Prototype autonomous truck in Nevada desert. Photo: Embark

Prototype autonomous truck in Nevada desert. Photo: Embark

Yet another startup tech firm has rolled into the autonomous truck arena. San Mateo, Calif.-based Embark publicly revealed its prototype self-driving truck on Feb. 24.

The company, which gained approval from the State of Nevada earlier this year to begin testing its truck on public roads, said its self-driving technology enables a truck “to drive from exit to exit on the freeway without any human input.”

Embark said its tractor-trailer setup uses a combination of radars, cameras and Lidar (light detection and ranging) depth sensors “to perceive the world around it.” The data points captured are processed via a form of Artificial Intelligence known as Deep Neural Nets (DNNs) that “allow the truck to learn from its own experience— much like humans learn from practice.”

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog and darkness on their own,” said Alex Rodrigues, CEO and co-founder of Embark. “We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Embark’s truck is built specifically for “long, simple stretches of freeway driving between cities, rather than all aspects of driving.”

Like other autonomous truck designs, including the Freightliner Inspiration truck and the Otto (owned by Uber) truck, Embark's computerized truck is meant to be handed off to a human driver once it heads off the highway, who will then navigate local streets to the destination. “A human driver will still touch every load, but with Embark they’re able to move more loads per day, handing off hundreds of miles of freeway driving to their robot partners,” is how the company put it.

Rodrigues said he was inspired to launch Embark after blowing a tire on the interstate and waiting four hours for a tow. In that time, he said, “every single 18-wheeler that drove past had a sign on the back 'Drivers Wanted'. It was so clear there was a shortage of drivers.” He added that “Embark's goal is to increase productivity per driver and prevent the shortage from becoming a crisis.”

Rodrigues is no stranger to robotics, having built his first autonomous robot at age 13. According to the company, his robots have won international competitions and one of his autonomous shuttles transported over 1,000 passengers in demonstrations across California.

According to Embark, the company’s robotics team includes “talent from technology leaders including SpaceX, StanfordAI, and Audi's self-driving team. The team is backed by a multi-million dollar investment led by Maven Ventures. Maven’s previous investment in self-driving technology, Cruise Automation, sold to GM for $1B last year.”

In addition to its prototype autonomous truck, Embark noted that it also fields a fleet of five trucks to gather data to help accelerate development.  The company added that it plans to quadruple its engineering team within the next year and “aggressively expand its testing fleet to show their technology is ready for the nation’s highways.”

“We are committed to proving beyond a shadow of a doubt that this technology is safe and reliable,” said Rodrigues. “That means performing extensive tests and working with our partners in the government to get it— and the market— ready.”

About the author
David Cullen

David Cullen

[Former] Business/Washington Contributing Editor

David Cullen comments on the positive and negative factors impacting trucking – from the latest government regulations and policy initiatives coming out of Washington DC to the array of business and societal pressures that also determine what truck-fleet managers must do to ensure their operations keep on driving ahead.

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