Continental Tire the Americas and Germany-based Continental AG have relaunched the General Truck Tires brand with a new identify and expanded product portfolio.

"The General name is one that our customers know and trust, but today we are going to strengthen it even further with our new focus," said Libor Heger, CTA's truck tire brand manager. "Our plan is to offer dealers more choice than ever before. Over the next year, we'll be extending our product portfolio with coverage in more sizes, as well as more coverage in the on/off road segment."

Starting with the U.S., the General brand features a new, full color databook with complete tire product information and specifications, and new literature for each tire. In addition, all General truck tire products throughout the Americas will be renamed as new products are launched, to simplify product choices and reflect their intended wheel positions and applications. While General highway and regional tires will be given either "General H_" or "General R_" nomenclature, the on/off road portfolio will be changed to the "Grabber" line.

The Grabber OA, launched on July 1 in sizes 11R22.5 and 11R24.5, is a product moved from the General MS520 steer and all-position truck tire for construction and other off-road applications. Only the name has changed, as the tire still features 23/32nd of tread depth, resistance to cutting and chipping, a strong sidewall to prevent damage from curbing and groove technologies designed to minimize stone retention.

General brand products will be locally sourced to reflect the sizes, climates and truck specifications of their markets. In the coming 12 months, there will be 11 new General Tire articles launched for the U.S from the Mt. Vernon, Ill., plant, eight new articles for Brazil from the Camacari plant and 10 new articles for the Andean region from the recently radialized truck tire plant in Cuenca, Ecuador.

More info: