The new MileMaker Web App is a cloud-based application accessible from any device with an internet connection. It brings together MileMaker's mileage and rating features with enhanced routing capabilities, derivative of an all-new map guide – Guide 20.

The announcement comes just months after Chicago-based MileMaker, which ptimizes shipping routes and mileage, officially separated from Rand McNally. According to a press release, the move allows MileMaker to target a niche market and invest additional resources into product advancements. MileMaker, however, continues to partner with Rand McNally to deliver mapping and routing capabilities with its software solutions.

Users of the MileMaker Web App will gain access to traffic-influenced routing, satellite map overlays, door-to-door driving directions, personalization features, and an intuitive interface, according to the company, while retaining access to the popular features of Guide 19, including household goods mileage.

"It was crucial for us to incorporate both Guide 19 and Guide 20 into a unified product," said Eugene Feld, vice president of engineering at MileMaker. "Our aim is to cater to the preferences of our existing customers while introducing enhanced functionalities, making our web app a flexible solution for our diverse customer base of shippers, carriers, freight brokers, and third-party logistics companies."

John Barrett, MileMaker's director of product, indicated in the press release that the web application is intended to be beneficial for both new and existing customers.

"MileMaker Web App is a sufficient standalone solution, especially for smaller fleets with fewer IT resources," said Barrett. "However, the web app also serves as a viable addition to our existing suite of solutions."

"The design is very consistent throughout," said Pat Diminico, vice president of IT at Budd Van Lines. "It's a major improvement over the desktop app."

MileMaker said it also partners with leading transportation management system providers to bring mileage and rating features to its customers for an end-to-end route planning solution.